# Welcome

## What is subscription?

Subscription models in e-commerce involve customers paying a regular fee to receive products or services on a recurring basis, such as monthly or annually. This can include monthly product boxes, frequent deliveries, or access to exclusive offers. 

For Shopify store owners, this model turns occasional buyers into repeat customers, providing a consistent income stream and fostering brand loyalty and community.

> A product that fits seamlessly into a customer’s habits becomes more than just useful; it becomes essential.
>
> — **Joy Subscription**

{% hint style="info" %}
**Who can use Joy Subscriptions?**

* Everyone can use Joy Subscriptions
* However, it's best suited for merchants selling products that customers need regularly, like consumables or personal care items
  {% endhint %}

<figure><img src="https://3187547448-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F787e7bihi5DEAqHqyely%2Fuploads%2FOWKxdGmRb7NIQ4kiqzn6%2Fimage.png?alt=media&#x26;token=dc525b5d-498d-4165-acc9-9ec3a558ce85" alt=""><figcaption></figcaption></figure>

### Quick links

<table data-view="cards"><thead><tr><th></th><th></th><th></th><th data-hidden data-card-target data-type="content-ref"></th><th data-hidden data-card-cover data-type="files"></th></tr></thead><tbody><tr><td><strong>Quick start</strong></td><td>Guide to creating your first subscription plan for your product</td><td></td><td><a href="quick-start">quick-start</a></td><td><a href="https://3187547448-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F787e7bihi5DEAqHqyely%2Fuploads%2F3RSlCwZZf7DoPKx30F6r%2FBackground.png?alt=media&#x26;token=f03618e4-66a7-4029-b59b-0b6ee12fe72c">Background.png</a></td></tr><tr><td><strong>Dashboard</strong></td><td>Explain key metrics on your dashboard to help grow your business</td><td></td><td><a href="dashboard">dashboard</a></td><td><a href="https://3187547448-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F787e7bihi5DEAqHqyely%2Fuploads%2F3RSlCwZZf7DoPKx30F6r%2FBackground.png?alt=media&#x26;token=f03618e4-66a7-4029-b59b-0b6ee12fe72c">Background.png</a></td></tr><tr><td><strong>Manage subscriptions</strong></td><td>Learn how to manage your customers' subscriptions using Joy</td><td></td><td><a href="../features/subscriptions">subscriptions</a></td><td><a href="https://3187547448-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F787e7bihi5DEAqHqyely%2Fuploads%2F3RSlCwZZf7DoPKx30F6r%2FBackground.png?alt=media&#x26;token=f03618e4-66a7-4029-b59b-0b6ee12fe72c">Background.png</a></td></tr></tbody></table>