# Search appearance

- [Meta tags](/seo-suite-help-center/search-appearance/meta-tags.md): Meta tags provide information for search engines to understand the content and relevance of a webpage.
- [Meta tags basic](/seo-suite-help-center/search-appearance/meta-tags/meta-tags-basic.md): Meta tags basic helps you to set up meta tags faster and more consistent across your website
- [Meta tags rule](/seo-suite-help-center/search-appearance/meta-tags/meta-tags-rule.md): Meta tags rule helps set up meta tags faster and more dynamic across your website
- [Custom meta tags](/seo-suite-help-center/search-appearance/meta-tags/custom-meta-tags.md): Custom meta tags helps you set up meta tags for special cases
- [Variables](/seo-suite-help-center/search-appearance/meta-tags/variables.md): What variables are and how to use it to set up content on your website
- [Instant indexing](/seo-suite-help-center/search-appearance/instant-indexing.md): Instant indexing refers to the process of getting a webpage quickly added to a search engine's index
- [Google Indexing API](/seo-suite-help-center/search-appearance/instant-indexing/google-indexing-api.md): Activate the Google Indexing API from Google Cloud Console
- [Social networks](/seo-suite-help-center/search-appearance/social-networks.md): Connect your store with the right social metadata to boost visibility, branding, and click-through rates.
- [Google structured data](/seo-suite-help-center/search-appearance/google-structured-data.md): Google uses structured data to understand the content on the page and show that content in a richer appearance in search results
- [Rich results](/seo-suite-help-center/search-appearance/google-structured-data/rich-results.md): List of rich results on Search your Shopify website can be eligible for
- [Test Google Structured Data](/seo-suite-help-center/search-appearance/google-structured-data/test-google-structured-data.md): How to test if Google Structured Data works on your store for any eligible rich results
- [Robots.txt editor](/seo-suite-help-center/search-appearance/robots.txt-editor.md): Robots.txt tells search engines which pages they should or shouldn't crawl
- [Wildcards](/seo-suite-help-center/search-appearance/robots.txt-editor/wildcards.md): How to use wildcards in URL path for robots.txt file