# Image alt text optimizer

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Who can use this feature?

* Image alt optimization is available for all users.
* Image filename optimization is only available for users installing app before March, 2025
  {% endhint %}

Optimizing images helps search engines understand and index your images, boosting your store's visibility. 

We help automate this process by enhancing your image alt text, making your products more discoverable in search results. 

1. Go to Image optimization -> Image alt text optimizer
2. Choose your alt text optimization mode

**AI Automation (Recommended):** AI analyzes the image and writes natural, context-rich alt text for you.

<figure><img src="/files/rZicC4VRzByC81Zan9Fb" alt=""><figcaption></figcaption></figure>

* Select the **Language** for your alt text.
* (Optional) Add **Special instructions** if you want AI to follow a specific tone, style, or keyword guideline (e.g. Highlight unique product features, mention material and color, keep tone professional and descriptive.)

**Custom variant:** Generate alt text with your own formula using available variables (for example: Product title, Collection name, Shop name, etc.).

<figure><img src="/files/FL1CgZJNS5VAb7ZaRNmM" alt=""><figcaption></figcaption></figure>

Cick the **\</>** button to see and insert variables into your formula.

<figure><img src="/files/YEWOyzEgP6zm7KMYzNUd" alt=""><figcaption></figcaption></figure>

3. Select which images you want to optimize, then click Optimize now to start optimizing.

<figure><img src="/files/jEQYEaVvAimuHs83qy3B" alt=""><figcaption></figcaption></figure>

4. After optimization, check the results in Alt text manager

<figure><img src="/files/fRoZMnFY7nKS9qJkQOHh" alt=""><figcaption></figcaption></figure>

* Hover to see the full result

<figure><img src="/files/gdBzc7FExlSxUfu5ZpOJ" alt=""><figcaption></figcaption></figure>

* If you want to revert alt to original versions, in the image you want to revert, click <img src="/files/TDDhhJwELplAd8e8wWEl" alt="" data-size="line"> -> click **Revert to original**.&#x20;


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