# Keyword research

{% hint style="info" %}
**Who can use this feature?**

* This feature is available for all users.
  {% endhint %}

### A. Related keyword

#### What is this and how does it help?

This helps find more keywords which are related to your main keywords.

* Go to **SEO audit** -> Select a page -> Enter main keyword -> Check related keywords below.

You can add, remove related keywords or click **Find more** to get more suggestions. 

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FhNjg2J0f2iYJlZ0VLJl6%2Fmain%20keywords.png?alt=media&#x26;token=84c6c998-2ad5-4a4d-996a-4183eae785ca" alt=""><figcaption></figcaption></figure>

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2F9FngmVDbps93AGTUwlPW%2Frelated%20keywords.png?alt=media&#x26;token=3ebc5909-9687-4510-936f-5370efdcaece" alt=""><figcaption></figcaption></figure>

Related keywords are filtered in different colors by search volume and keyword difficulty (competitor). Keywords with high search volume will be placed first.

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FQbdOF709aHVoXcwr2wuh%2Fvolume%20keyword.png?alt=media&#x26;token=ac385f58-758b-4651-9688-1ed5239d8b01" alt=""><figcaption></figcaption></figure>

* Green - Competitor: Low -> Few competitors rank for that keyword
* Yellow - Competitor: Medium -> Medium amount of competitors rank for that keyword
* Red - Competitor: High -> Most competitors rank for that keyword

Include related keywords in your content at 0.5-1% density.&#x20;

This helps search engines understand your topic better and may improve rankings.

You can check related keywords density right in checklist for Content SEO.

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FZqXvvFRX6U732gnmtodI%2Frelated%20keywords%20check.png?alt=media&#x26;token=90ce8607-9fe0-46fe-90f7-ca19a27564b5" alt=""><figcaption></figcaption></figure>

### B. Find keyword

#### What is this and how does it help?

This tool helps you find more keywords that are related to your website.

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FdLgrVY5baBk1goic8dJr%2FSEO%20-%20Keyword%201.png?alt=media&#x26;token=1b6f2a84-14ff-4888-97dd-4c2fdca54142" alt="how to get access to your keyword research "><figcaption></figcaption></figure>

You can also take advantage of Google Trends to have a complete view on your topic.

{% tabs %}
{% tab title="Google Trends" %}
Google Trend is a free service that helps you see what’s trending across Google Search, Google News and YouTube.

It's like a popularity chart for words people type in Google search.&#x20;

It shows which words, like 'sunflower' or 'roses,' are getting searched a lot. This can help you find the keywords that people want to read about or buy.

{% hint style="info" %}
Learn the [Google Trends lesson](https://newsinitiative.withgoogle.com/resources/trainings/google-trends-lesson/).
{% endhint %}
{% endtab %}
{% endtabs %}

***

#### How Find keywords works

In "On-page SEO audit", select your page and click **Find keywords.**

Let's take an overall to look to know what you have in Find keywords and what you can do.

There're 3 main parts in Find keywords:

1. Your main keyword
2. Your main keyword's analytics. This helps you make a good decision in your SEO strategy.
3. Related keywords. This helps you to easily identify other potential keywords your page content can aim at.

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2Fv6L9g4TSdLKfb4pTTvwh%2FSEO%20-%20Keyword%202.png?alt=media&#x26;token=6001c4b5-99ae-4de1-8a42-ecf80f141475" alt="what you have in keyword analytics"><figcaption></figcaption></figure>

With Find keyword, you can filter your keyword by countries and add related keywords to compare with your main keywords.

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2Fyyei4zQ0p67c5Kf0P37t%2FSEO%20-%20Keyword%203.png?alt=media&#x26;token=de689c99-a98d-47fb-b6d6-c20cc58653b5" alt="how can you use keyword research"><figcaption></figcaption></figure>