Analytics

Welcome to the Shopvid Analytics Dashboard. This guide explains the key performance indicators (KPIs) available in your report. These metrics help you understand user engagement, video performance, and the direct impact of video content on your sales revenue.

1. Video Performance Metrics

These metrics help you evaluate how often your videos are being seen and interacted with by visitors on your store.

Page View

The total number of times pages containing your video widgets were loaded on your storefront.

Video Engagement

The percentage of sessions that included at least one interaction (Like, Share, or Add-to-cart).

• Formula: (Sessions with interaction / Total sessions) × 100
• Calculated per session. A session is "Engaged" if the user performs a Like, Share, or Add-to-cart action.

Interactions (Likes / Shares / Add-to-cart)

The total count of Likes, Shares, and Add-to-cart actions performed.

Inline Video View

The number of times a video was played directly on the page (gallery view) for at least 3 seconds, without opening full-screen mode.

• The video must be 100% visible on screen.
• The video must play for at least 3 seconds.
• Replay logic: A replay within the same session counts as a new view, provided it plays for ≥ 3 seconds.

Expanded Video View

The number of times a video was opened in full-screen or popup mode and watched for at least 3 seconds.

• The video must play for at least 3 seconds.
• Replay logic: Replays and re-opens within the same session count as additional views when they meet the 3-second threshold.

Average Videos Watched

The average number of unique videos viewed per session.

• Formula: Total unique videos viewed / Total sessions
• Only views with a duration of ≥ 3 seconds are included.
• Includes both Inline and Expanded views.

Average Video Watch Time

The average duration (in seconds) that users spend watching your videos.

• Formula: Total watch time (s) / Total video starts
• Only views with a duration of ≥ 3 seconds are included.
• Includes both Inline and Expanded views.

Completion Rate

The percentage of video plays that reached 100% of the video duration.

• Formula: (Total completed views / Total video starts) × 100
• A "Completed View" is watching ≥ 90% of the video's total length.

2. Top Videos

Top performing videos from your store are ranked based on the following criteria.

Add-to-Cart Count

The number of times viewers add products to their cart directly from the video.

Conversion Rate In-Video

The percentage of video views that resulted in an order during video watching.

• Formula: (Orders via in-video cart / Total video views) × 100
• Attribution: The item must be added to the cart with the action tag in_video, or the checkout source must be marked as video. The user must have watched the video for ≥ 3 seconds.

Conversion Rate Post-Video

The percentage of video views that resulted in an order after video watching.

• Formula: (Orders from video viewers / Total video views) × 100
• Attribution: The user has a valid video view session but no direct in_video add-to-cart action. The order is created within 24 hours of the video view. Only counts the value of products featured in the watched video.

3. Sales & Conversion Metrics

The direct financial impact of your shoppable videos.

% of Total Orders from Shopvid

The contribution of video-assisted orders to your total store orders.

• Formula: (Orders from Shopvid / Total Orders) × 100
• An order is attributed to Shopvid if it contains at least one Add-to-cart action originating from a video.

Add-to-Cart (ATC) Rate

The rate at which viewers add products to their cart directly from the video.

• Formula: (Total ATC clicks / Total video views) × 100
• To prevent spam, this is calculated uniquely per session + video_id.

Conversion Rate (CVR)

The percentage of expanded video views that result in a purchase.

• Formula: (Total attributed orders / Total video views) × 100

Tip: Hover your mouse over any metric title in the dashboard to view its definition and calculation rule.