Re-purchase limit
The Re-Purchase Limit feature gives you powerful control over how much customers can purchase across multiple orders within a specific time period. Unlike basic order limits that apply to individual transactions, this advanced feature tracks customer purchases by email address, allowing you to restrict total quantities or order values regardless of how many separate orders they place.
This guide will help you understand, set up, and effectively use the Re-Purchase Limit feature to manage inventory and enforce purchasing restrictions for your business.
What is Re-purchase Limit
Re-purchase Limit provides a sophisticated system for tracking and restricting customer purchases. Here's a breakdown of its core functionality:
Customer tracking: The system identifies customers by their email address across multiple orders.
Accumulated purchase limits: You can set restrictions on either the total product quantity or total order value a customer can purchase within your specified timeframe.
Flexible time periods: Choose from preset time frames (lifetime, monthly, yearly) or create a custom time period that fits your specific business needs.
Customer account requirement: To accurately track purchases, customers must log in to their accounts during checkout.
By understanding these key components, you'll be able to implement purchase limits that help you maintain inventory control while ensuring fair distribution of your products.
How to set up Re-purchase Limit
Follow these step-by-step instructions to configure Re-Purchase Limit for your store:
Step 1: Access the Re-Purchase Limit Settings
From your Shopify admin, navigate to the Order Limit app.
Click on Limit management in the app dashboard.
Select an existing rule or create a new one.
Scroll down to find the Advanced settings section.
Look for the Re-purchase Limit option
Step 2: Configure the Re-Purchase Limit
By default, the setting is "No repurchase limit," meaning limit rules apply to each individual order.
To enable repurchase limiting, select one of these options:
Once a Lifetime: Customers can only reach the specified limit once, ever. After reaching the limit, they cannot purchase more of the product(s).
Once per month: The limit applies to the total purchases within a calendar month.
Once per year: The limit applies to the total purchases within a calendar year.
Custom Time Frame: Define a specific period (up to 2 years maximum) during which the limit applies.
Click Save to apply your changes.
Step 3: Enable Required Customer Login
For the Re-Purchase Limit to work correctly, you must require customers to log in before checkout:
Go to your Shopify admin.
Navigate to Settings > Checkout.
Choose Require customers to log in to their account before checkout
Save your changes.
Step 3 is a must because without turning on Require customers to log in to their account before checkout, the limit might not work properly.
Once you've completed these steps, your Re-Purchase Limit will be active and will begin tracking customer purchases according to your settings.
Managing Re-purchase Limits
After setting up your Re-Purchase Limits, you may need to make adjustments or check how they're performing. Here's how to manage your limits effectively:
Modifying Existing Limits
Navigate to the Order Limit app dashboard.
Go to Limit Management.
Find and select the rule containing the Re-purchase Limit you want to modify.
In the Advanced settings section, update the Re-purchase Limit as needed.
Click Save to apply your changes.
Monitoring Limit Effectiveness
While the app automatically enforces limits, you can monitor purchase patterns to ensure your limits are working as intended:
Review your orders regularly to identify any patterns or potential issues.
Check customer purchase history if you receive questions about purchase restrictions.
Consider adjusting your limits based on inventory levels, customer feedback, or seasonal demands.
Properly managing your Re-Purchase Limits ensures they remain effective while adapting to your changing business needs.
Important Considerations
Keep these key points in mind when using the Re-Purchase Limit feature:
Customer Experience: When customers reach their limit within the defined period, they'll be prevented from making additional purchases until either the time period resets or their accumulated orders fall below the limit.
Required Login: If you don't enable mandatory customer accounts, the Re-Purchase Limit feature won't function correctly, as it relies on email addresses to track purchases.
Time Period Calculations: For monthly and yearly limits, the system exchanges into 30 days/360days. Custom time frames can provide more flexibility for unique business needs.
Understanding these considerations will help you implement the Re-Purchase Limit feature effectively and avoid potential issues.
Conclusion
The Re-Purchase Limit feature provides a powerful way to control how much customers can purchase across multiple orders, helping you manage inventory, prevent hoarding, and ensure fair product distribution. By tracking purchases by customer email and applying limits over specified time periods, you gain greater control over your sales processes.
Remember that for this feature to work effectively, customers must log in during checkout, and you should regularly review and adjust your limits based on your business needs. With proper setup and management, Re-Purchase Limit can become an essential tool in your inventory management strategy.
If you need additional assistance with the Re-Purchase Limit feature, contact the Order Limit app support team through your Shopify admin.
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