Google Consent Management Requirements Explained
Learn about Google consent management requirements and how Hello Cookie (by Avada) makes it simple to meet these crucial requirements.
If you're running an online store serving European customers, you've probably heard about consent management and data privacy regulations. This is of ultimate importance for your marketing activities.
In this article, we'll break down what Google consent management requirements is, why it's a must for your business to comply with them, and how Hello Cookie (by Avada) can help you implement it effortlessly.
What are Google consent management requirements?
According to Google's official announcement, as of 31 July 2024, websites showing targeted ads to users in EEA, the UK and Switzerland must use an approved consent management system that follows the IAB Europe TCF standards.
You can check more information about What TCF is in our other guide or official IAB website, but for now you can think of it as:
A standardized system that tells your marketing tools exactly what data each customer has agreed to share
A must-have condition to meet Google's requirements.
Below is the official timeline from Google that you need to keep in mind:
16 January 2024
A certified CMP integrated with the TCF is required when serving personalized ads to users in the EEA and UK.
31 July 2024
A certified CMP integrated with the TCF is required when serving personalized ads to users in Switzerland.
Why is complying to Google's requirements a must?
According to Google, failing to engage with them or failing to demonstrate a good faith effort to achieve compliance within a reasonable time frame might result in:
Suspension of audience functionalities including ad personalization (e.g. remarketing)
Conversion measurement capabilities for advertisers
And other actions on the accounts in scope.
You can find more details about Google's requirements implementation here.
How Hello Cookie (by Avada) helps you
So, put all the policy things aside, if you are serving customers from EEA, the UK or Switzerland, what you need to do next is pretty simple, as Hello Cookie has already got your back.
IAB's TCF Registration
Hello Cookie is already listed as a TCF v2.2 CMP Service on IAB's official website. Our official ID is 454. You can easily find us on the CMP list as shown below.
Google's CMP certificate
We also have been confirmed by Google team and listed as a certified CMP.
Hello Cookie plan upgrade
At the moment, our certified TCF CMP is only available for Enterprise plan users. In case you haven't upgrade to this plan, we strongly recommend that you should do it in the near future to avoid missing any business opportunities and getting problems with Google's periodic audits.
In case you are already an Enterprise users, please refer to this guide on how to activate IAB TCF.
That's all about Google consent management requirements. We hope that this guide is short and simple enough for you to understand the related policy landscape and to make a decision on what actions to take next to avoid disturbing your business.
And good luck on your TCF policy implementation!
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