IAB TCF v2.3 Compliance
What is IAB TCF?
The IAB Transparency and Consent Framework (TCF) is a standardized system developed by the Interactive Advertising Bureau (IAB) Europe for managing user consent in digital advertising under GDPR. It provides a common language for advertisers, publishers, and technology vendors to communicate consent signals.
As of July 2024, IAB TCF compliance is required for serving personalized ads to users in the EEA, UK, and Switzerland.
Why It Matters
Major ad platforms (Google, Meta, etc.) require publishers to use a certified Consent Management Platform (CMP) that implements IAB TCF. Without TCF compliance, you may face restrictions on ad targeting and conversion measurement.
How to Set Up
- Navigate to Integrations > IAB TCF in the Avada Cookie Consent app.
- Enable the IAB TCF v2.3 integration.
- The app will automatically configure the consent strings and vendor list required by the framework.
How It Works
When IAB TCF is enabled:
- The cookie banner displays a TCF-compliant consent dialog.
- Visitors can review and choose consent for specific purposes and vendors.
- Consent signals are transmitted to participating vendors through the CMP API.
- Vendors adjust their data processing based on the consent received.
When IAB TCF is enabled, the banner text cannot be edited. The IAB requires strict, standardized wording in the consent dialog to ensure consistency and legal compliance. Custom messages are not permitted.
Regional Scope
IAB TCF consent banners are shown only to visitors in GDPR regions (EU/EEA, UK, and Switzerland). Visitors from other regions will see the standard cookie banner.