IAB TCF v2.4 Compliance
Your banner wording is already in sync with the IAB TCF v2.4 update. Nothing to set up. See the v2.4 update (August 2026) section below for what changed.
What is IAB TCF?
The IAB Transparency and Consent Framework (TCF) is a standardized system developed by the Interactive Advertising Bureau (IAB) Europe for managing user consent in digital advertising under GDPR. It provides a common language for advertisers, publishers, and technology vendors to communicate consent signals.
Since January 2024, Google requires publishers serving personalized ads to visitors in the EEA, UK, and Switzerland to use a certified Consent Management Platform (CMP) integrated with IAB TCF.
Why It Matters
Major ad platforms (Google, Meta, etc.) require publishers to use a certified Consent Management Platform (CMP) that implements IAB TCF. Without TCF compliance, you may face restrictions on ad targeting and conversion measurement.
How to Set Up
- Navigate to Integrations > Transparency & Consent Framework (TCF) in the Avada Cookie Consent app.
- Click Turn on to enable the IAB TCF integration.
- The app will automatically configure the consent strings and vendor list required by the framework.
How It Works
When IAB TCF is enabled:
- The cookie banner displays a TCF-compliant consent dialog.
- Visitors can review and choose consent for specific purposes and vendors, split across three tabs: Categories, Features & Purposes, and Vendors.
- Consent signals are transmitted to participating vendors through the CMP API.
- Vendors adjust their data processing based on the consent received.
When IAB TCF is enabled, the banner text cannot be edited. The IAB requires strict, standardized wording in the consent dialog to ensure consistency and legal compliance. Custom messages are not permitted.
Regional Scope
IAB TCF consent banners are shown only to visitors in GDPR regions (EU/EEA, UK, and Switzerland). Visitors from other regions will see the standard cookie banner.
The TCF banner content is available in 39 languages. Bulgarian (bg), Macedonian (mk), Slovak (sk), and Slovenian (sl) were added in the v2.4 sync, so stores using those languages can now open the Features & Purposes tab normally. If IAB has not published a translation for a language yet, the banner falls back to English instead of showing empty text.
v2.4 update (August 2026)
IAB Europe periodically updates the TCF Policies and Global Vendor List wording, and Avada Cookie Consent keeps the banner text in sync as a registered CMP (ID 454). The latest sync (v2.4) is content only, and no merchant action is required:
- Four more languages: the banner content now covers 39 languages instead of 35. Stores on Bulgarian, Macedonian, Slovak, or Slovenian previously could not open the Features & Purposes tab at all; that tab now loads normally.
- Special feature renamed: "Actively scan device characteristics for identification" is now labeled "Identify devices based on information actively requested" under Special features, matching IAB's updated wording. This applies to every language your banner supports.
- Illustrations added: the three items under Features now each show an illustrative example, a short line of text rather than an image, so visitors have more context on how their data may be used when they expand an item for details.
These changes are visible under Customize preferences > Features & Purposes on the storefront banner, and can be previewed anytime from Integrations > Transparency & Consent Framework (TCF) > Preview in the app. Consent choices your visitors saved before the update remain valid.
Tips
- Use the Preview link on the TCF integration page any time you want to check the exact wording your visitors see, without leaving the admin.
- Wording updates like the v2.4 sync roll out automatically, so you do not need to re-save your settings for the new text to appear.
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That's it. Your banner already shows the updated TCF wording automatically, with no setup needed on your end.