# Welcome

We are in the world of eCommerce. We care about reaching out to as many customers as we can. 

Along with that, Shopify cares a lot about conversion rate and claims to be the platform with the best conversion rate. 

To accomplish a better conversion rate, Shopify store needs to have good performance metrics in order to save themselves from customer bounce rates. Imagine spending your money on ads and then failed to convert these traffics to sales due to bad page speed.

So the two main pillars of [Avada SEO Suites](https://apps.shopify.com/avada-seo-suite?utm_source=userguide\&utm_medium=welcome_page\&utm_campaign=seo_userguide\&utm_term=all-in-one+SEO+toolkit) are SEO audit (staying relevant in SEO) and store performance (good customer experience and conversion).

### Discover SEO Suite

<table data-view="cards"><thead><tr><th></th><th></th><th data-hidden data-card-cover data-type="files"></th><th data-hidden data-card-target data-type="content-ref"></th></tr></thead><tbody><tr><td><strong>Getting started</strong></td><td>New to SEO Suite or feeling lost? Start here</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FLVFiVnNTJmEdqhTpg9qP%2FSEO%20icon%20(4).jpg?alt=media&#x26;token=83219487-6880-485b-9a1f-c14b235bf1be">SEO icon (4).jpg</a></td><td><a href="getting-started">getting-started</a></td></tr><tr><td><strong>SEO Audit</strong></td><td>Analyzes the factors that could be affecting organic search performance on your site</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FsbEzqcVjdkxPdVZq0iyu%2FSEO%20icon%20(6).jpg?alt=media&#x26;token=068ee595-8604-4cbf-b407-f7bf61528157">SEO icon (6).jpg</a></td><td><a href="seo-on-page-audit">seo-on-page-audit</a></td></tr><tr><td><strong>Site Speed up</strong></td><td>Improve your site speed automatically and create a better user experience</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FP5euX5lJmJtgnr6OWS82%2FSEO%20icon%20(5).jpg?alt=media&#x26;token=a17cb456-d844-4396-92d2-0b6809f16575">SEO icon (5).jpg</a></td><td><a href="site-speed-up">site-speed-up</a></td></tr><tr><td><strong>Image optimizer</strong></td><td>Reducing their file size, adding alt text, and renaming file names</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FmwxTNAKt67GcdvvLqmRw%2FSEO%20icon%20(3).jpg?alt=media&#x26;token=2d139163-9c3d-4a95-bdbc-b5208d95a23c">SEO icon (3).jpg</a></td><td><a href="image-optimization">image-optimization</a></td></tr><tr><td><strong>Search appearance</strong></td><td>Optimize your website's visibility in search engine results pages</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2F4KWPne9A4mlYV7UKRFsM%2FSEO%20icon%20(1).jpg?alt=media&#x26;token=25db3c96-2507-4555-801b-eb30e9ccf7b3">SEO icon (1).jpg</a></td><td><a href="search-appearance">search-appearance</a></td></tr><tr><td><strong>Blogs</strong></td><td>Create high-quality blog posts for better SEO</td><td><a href="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FflL3jqdQDec7i8n3eRLW%2Fimage%20(20).png?alt=media&#x26;token=b5936561-6017-4bbe-b416-c5fe8a317a59">image (20).png</a></td><td><a href="https://apps.shopify.com/seoon-blog?utm_source=userguide&#x26;utm_medium=topbar&#x26;utm_campaign=seo_userguide&#x26;utm_term=blog">https://apps.shopify.com/seoon-blog?utm_source=userguide&#x26;utm_medium=topbar&#x26;utm_campaign=seo_userguide&#x26;utm_term=blog</a></td></tr></tbody></table>

Need help? :point\_down:Check out Frequently Asked Questions.

{% content-ref url="faqs" %}
[faqs](https://docs.avada.io/seo-suite-help-center/faqs)
{% endcontent-ref %}

### Explore our [Top 1 Shopify Chat platform - Chatty](https://apps.shopify.com/chatty?utm_source=seosuite\&utm_medium=ug_\&utm_campaign=homepage_\&utm_content=top_1_char_platform)

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FqlruPxP3WRlkKBEa6Kia%2FChatty%20banner%20SEO.png?alt=media&#x26;token=0dd6c664-0c3d-449a-84ff-fd295eabebd1" alt=""><figcaption></figcaption></figure>