Introduction
Avada Pixel & Tracking sends your store's conversion events to Meta and GA4 — from the shopper's browser and from our server — then measures what actually arrived against your real Shopify orders, so you can prove your tracking is working instead of hoping it is.
What Avada Pixel & Tracking does
| Getting tracking live | Keeping it honest |
|---|---|
| Connect Meta or GA4 with a login — no tokens to copy | Reconciliation compares Purchases the app captured against real Shopify orders |
| Add a pixel by picking it from your account, or by entering the ID by hand | Diagnostic shows events reaching your pixels live, browser receipt and server receipt side by side |
| Turn on the server-side API (Meta Conversions API / GA4 Measurement Protocol) so conversions survive ad-blockers and iOS limits | Alerts watch for expired tokens, accuracy drift, and events stopping altogether |
| Choose which funnel events each platform fires, from the browser, the server, or both | Consent Mode v2 ships on, deny-by-default in EU/EEA/UK |
Who this guide is for
Shopify merchants using the Avada Pixel & Tracking app. No coding required — everything in this guide is done through the app admin interface, plus a one-click app embed on your theme.
What it tracks
The app covers six funnel steps and maps each one to the event name the platform expects:
| Funnel step | Meta | GA4 |
|---|---|---|
| Page view | PageView | — |
| View product | ViewContent | view_item |
| Add to cart | AddToCart | add_to_cart |
| Begin checkout | InitiateCheckout | begin_checkout |
| Payment info | AddPaymentInfo | add_payment_info |
| Purchase (core) | Purchase | purchase |
Purchase is the core event: it can't be turned off in the browser, and it's the event Reconciliation measures.
Meta and GA4 are the two platforms available today. Other ad channels aren't part of the app yet.
Plans and limits
The free plan includes 1 pixel for the whole store and 1 tracking channel (Meta or GA4, not both at once). The Home dashboard is also a locked feature to start with.
Each limit is unlocked on request rather than through a self-serve upgrade — when you hit one, the app shows a Contact us to unlock prompt that opens chat with our team pre-filled, and we unlock it for your store.
Consent and privacy controls are never locked.
Reading order
If you're new to the app, follow these pages in order:
- Getting started — the 3-step setup wizard, and turning on the app embed
- Home — setup guide, accuracy, and event health at a glance
- Connections — your pixels and platform logins
- Diagnostic — watch events arrive live and confirm they're processed
- Alerts — what broke, why, and how to fix it
- Settings — events, order value, attribution, consent, retention
Otherwise, use the sidebar to jump to any feature.
Need help?
The in-app chat widget is available on every page of the app — use it to ask a question or to request a feature unlock.