IAB TCF v2.2 Compliance
Discover how to integrate with IAB TCF v2.2 in Avada Cookie Consent
What IAB TCF is, in a nutshell
The IAB’s Transparency and Consent Framework (TCF) is a standardized system designed to enhance transparency and ensure compliance in digital advertising under GDPR regulations. It provides guidelines and technical specifications to help Consent Management Platforms (CMPs) manage user consent and preferences for data processing.
Think of it as a standardized system that tells your marketing tools exactly what data each customer has agreed to share.
Starting July 2024, to comply with the EU User Consent Policy, publishers are required to adopt a CMP that has been integrated with the IAB Europe Transparency and Consent Framework (TCF) when serving personalized ads to users in the EEA, the UK and Switzerland
How to set up IAB Consent Framework on Hello Cookie
To implement the IAB consent framework, follow the below steps:
How it works
A user's consent preference includes their choices and consent regarding vendors, purposes, and special features as outlined by the TCF framework. Once activated, the IAB TCF sends consent signals to vendors through the Consent Management Platform (CMP) when the user interacts with the website. These signals communicate the user's consent settings for each vendor and purpose, helping vendors determine if they have permission to process the user’s data for specific purposes.
For the cookie banner, the text in the first banner and preferences popup are longer and cannot be edited. This is due to strict wording guidelines in IAB TCF v2.2, designed to ensure users receive clear and concise information about how their data will be collected and processed. This TCF’s banner will be displayed in GDPR regions only.
And that’s it! You’ve successfully implemented IAB TCF v2.2 compliance with Avada Cookie Consent. If you have questions or need assistance, don’t hesitate to reach out. We’re here to help!
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