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Google Structured Data

Google structured data

Google uses structured data to understand the content on the page and show that content in a richer appearance in search results

What is Google structured data?

Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result.

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link.

Some rich results on Search:

Gsd preview

Learn more about Structured data with Google. (opens in a new tab)

Article structured data

Add article structured data to your blog posts help Google understand and show better information on search results.

Blog post

How to turn on Google Structured Data for your blog posts?

Go to Settings

Turn on Article Structured Data

If you don't see toggle to turn on, click Contact us

Turn on article structured data

How to test Google Structure Data?

🅰️ Use Schema Markup Validator (opens in a new tab)

  1. Enter your URL
  2. Click Run test
  3. You'll see a list of eligible rich results on your page
  4. Click Preview to check how it looks on search results

Use Schema Markup Validator

🅱️ Use Rich Results Test (opens in a new tab)

  1. Enter your URL
  2. Click Test URL
  3. You'll see a list of eligible rich results on your page
  4. Click Preview results to check how it looks on search results

SEO GSC 6

Preview on search

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