Dashboard
This guide explains key metrics on your Joy Subscriptions dashboard to help you grow your subscription business
Overview
Joy Subscriptions dashboard provides a snapshot of your subscription business, displaying essential metrics that help you track performance and make data-driven decisions.
Below is an explanation of the key terms you’ll find on your dashboard
Total Active Subscriptions
This metric represents the total number of subscriptions currently in an active status. It gives you a clear picture of how many customers are actively receiving products or services through your subscription plans
Lifetime Subscription Revenue
Lifetime Subscription Revenue is the total value of your subscription gross sales over the lifetime of your business. To calculate this, we subtract the value of any discounts, shipping costs, and taxes from your gross sales
This metric provides insight into the overall revenue generated from your subscriptions after considering expenses and deductions.
Subscription Revenue
Subscription Revenue shows the total value of your subscription gross sales over a specific period. Similar to Lifetime Subscription Revenue, this metric subtracts discounts, shipping costs, and taxes from the gross sales, but it focuses on a given time frame, helping you track your revenue over shorter periods.
First-Time Order Revenue
This metric reflects the total amount generated from first-time orders placed during a specific period. It's a valuable indicator of how well your business is attracting new customers to subscribe.
Recurring Order Revenue
Recurring Order Revenue indicates the total revenue from repeat orders placed during a specific period. This metric helps you understand the stability and growth of your recurring revenue streams.
Subscription Growth
Subscription Growth measures the net change in your subscriptions over a given time. It’s calculated by adding the total number of new and reactivated subscriptions and then subtracting the total number of canceled subscriptions.
Monitoring this metric helps you assess whether your subscription business is growing, staying stable, or declining.
New Subscriptions
This metric represents the total number of new subscriptions initiated during a specific period. Tracking new subscriptions can give you insights into how well your marketing and customer acquisition strategies are performing.
Cancelled Subscriptions
Cancelled Subscriptions show the total number of subscriptions that have been canceled during a specific period. Keeping an eye on this metric helps you identify potential issues with customer retention and can prompt you to take action to reduce churn.
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