# Google structured data

{% hint style="info" %}
**Who can use this feature?**

* This feature is available for all users.
  {% endhint %}

## What is Google structured data

Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result.

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link.

Some rich results on Search:

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2Fl9vroUNOTG9IDsqcNUkD%2FSEO%20-%20GSD%201.png?alt=media&#x26;token=777f4261-4ad6-4320-a70e-50314d6629ba" alt="Some examples of rich results on Search"><figcaption><p>Some examples of rich results on Search</p></figcaption></figure>

{% hint style="info" %}
Learn more about [Structured data with Google.](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data)
{% endhint %}

## How does this work?

Avada SEO Suite helps to format your contents following Google Structured Data. This helps your content page is eligible for rich results.

In SEO Suite, we help you to set up some main rich results that are crucial for eCommerce store: local business, reviews, shopping, etc.

1. Go to "Search appearance"
2. Go to "Google structured data"
3. Click <img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FJYyoBzyM1RecIkSS0w10%2FSEO%20icon.png?alt=media&#x26;token=0e0524d0-259c-4227-9700-c654540777a1" alt="" data-size="line"> to preview how your store information will be displayed on Search as rich results
4. Click **Turn on**
5. Click **Configure** to set up your content
6. Click <img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FJYyoBzyM1RecIkSS0w10%2FSEO%20icon.png?alt=media&#x26;token=0e0524d0-259c-4227-9700-c654540777a1" alt="" data-size="line"> to show preview and click **View Google snippet** to check rich results can be generated by the structured data your page. Learn about [Google rich result testing tool.](https://developers.google.com/search/blog/2017/12/rich-results-tester)

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FvSe74Crrnjnmc3UjO8dr%2FSEO%20-%20GSD%203.png?alt=media&#x26;token=1c8db00b-64f1-4110-b40d-81d19178bc27" alt="how to set up google structured data"><figcaption></figcaption></figure>

<figure><img src="https://154471318-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FPf5QlibAKQnTygXuMIzw%2Fuploads%2FP9KoI5i7WXdHQlD6IqS8%2FSEO%20-%20GSD%204.png?alt=media&#x26;token=1774caad-74ad-4bdd-bdec-4ce8a12add9d" alt="how to set up google structured data and save"><figcaption></figcaption></figure>

{% hint style="info" %}
Features might work differently accross rich results.&#x20;
{% endhint %}

### Check out rich results list

{% content-ref url="google-structured-data/rich-results" %}
[rich-results](https://docs.avada.io/seo-suite-help-center/search-appearance/google-structured-data/rich-results)
{% endcontent-ref %}