Google structured data
Google uses structured data to understand the content on the page and show that content in a richer appearance in search results
Who can use this feature?
This feature is available for all users.
What is Google structured data
Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result.
Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link.
Some rich results on Search:
Learn more about Structured data with Google.
How does this work?
Avada SEO Suite helps to format your contents following Google Structured Data. This helps your content page is eligible for rich results.
In SEO Suite, we help you to set up some main rich results that are crucial for eCommerce store: local business, reviews, shopping, etc.
Go to "Google structured data"
Click Preview to see how your store information will be displayed on Search as rich results
Toggle ON
Click Edit to set up your content. Learn about Google rich result testing tool.
Features might work differently accross rich results.
Rich results we support
1. Organization
Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements.
Go to Google structured data
In the Organization card, toggle on
Click Edit to set up your content, which includes store information and social network links
Click Save
Click Preview to see how the rich result will appear on Google
Advanced information (Enterprise plan only)
We've added advanced organization details for Enterprise users, offering richer schema data for improved visibility.
Need help with custom schema? Click Contact Us to connect with support via chat for quick assistance.
2. Review snippet
A short excerpt of a review or rating from a review website — usually an average of the combined rating scores from reviewers.
Go to Google structured data
In the Review snippet card, toggle on
Click More options to select a review app to show your reviews. All reviews from the review app will be eligible for the Review rich result.
Supported review apps: Air Reviews, Judge.me, Growave, Ali Reviews and Loox.
Click Preview to see how the rich result will appear on Google
3. Product
Product information displayed in richer ways in search results: price, availability, review ratings, shipping information, and more.
Go to Google structured data
In the Product card, toggle on
Click Edit to set your product information
Click Save
Click Preview to see how the rich result will appear on Google
Product information fields
Offer Schema: Choose between Offer (single offer, one price) or AggregateOffer (multiple offers with a price range — useful for products with variants at different prices)
Show product's stock status: Display availability (in stock, out of stock, backorder) in Google search results
Show price valid until: Show an expiration date for the product's current price — useful for flash sales or seasonal discounts
Show shipping details: Display shipping information (cost, delivery time) in Google search results
Show return policy: Display your store's return and refund details in Google search results
Exclude on collection pages: Skip structured data on collection pages to avoid conflicts with other apps or themes that may also inject product schema
4. Breadcrumb
A breadcrumb on a page indicates its position in the site hierarchy and may help users understand and explore the site more effectively.
Go to Google structured data
In the Breadcrumb card, toggle on
Click Preview to see how the rich result will appear on Google
Reference: Google's Breadcrumb structured data documentation
5. Local business
Show more information about your store — such as address, store location, opening hours — on the search results page.
Go to Google structured data
In the Local business card, toggle on
Click Edit to set up store information (store name, address, etc.)
Click Save
Click Preview to see how the rich result will appear on Google
Configuration options
General information
Company name: Your business or store name as it should appear on Google
Image URL: Direct URL to your store logo or representative image
Phone number: Contact phone number shown in the rich result
Business type: Select the schema type that matches your business (e.g. AutoBodyShop, Restaurant, Store). See Google's LocalBusiness types list
Price range: Indicator of typical price level (e.g.
$,$$,$$$)
Location details
Address: Full street address of your business
GeoLocation: Coordinates in
latitude, longitudeformat (e.g.20.970634, 105.820044). Click How to get the coordinates of a place if you need help finding them
Service area (optional)
Click Add service area to specify the geographic areas where your business provides service — cities, regions, or countries. Useful for businesses that serve customers beyond their physical address (e.g. delivery, on-site services)
Opening hours
Open 24/7: Always open (no schedule needed)
Schedule time: Set specific opening/closing hours per day of the week
Apply for
Home page: Show this schema on your storefront homepage
Other pages: Show this schema on other pages of your store as well
Reference: Google's Local business structured data documentation
6. Frequently asked questions
A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.
Go to Google structured data
In the FAQs card, click Add FAQs
Select which page you want to add FAQs to by clicking the page title
In page settings, toggle on to make your FAQs eligible for Google Structured Data
To show your FAQ list on the storefront page, tick Show FAQs block
If unchecked, your questions are still eligible to show on Google search results but not on the storefront
Click Go to theme editor to add a FAQ block to your page
In the theme editor, click Add block to insert the FAQ block in your preferred position, then click Save
You can Add, Edit, and Delete Question–Answer pairs, or reset all to default. Maximum 10 questions per list.
You can also add FAQs to a specific page by:
Go to On-page SEO audit
Select the page you want to add FAQs to
Go to FAQs builder and do the same setup
If you're using Avada FAQs, questions and answers are auto-synced from the app. Change content in Avada FAQs.
Reference: Google's FAQ structured data documentation
7. Article
A news, sports, or blog article displayed in various rich result formats — such as the article title and larger-than-thumbnail images.
Go to Google structured data
In the Article card, toggle on
Click Preview to see how the rich result will appear on Google
8. Loyalty program
Showcase your loyalty / membership program in search results — including member tiers, benefits and points earned. Helps loyal customers see "member pricing" and program details directly on Google Search and Shopping, increasing click-through rate for returning customers.
Go to Google structured data
In the Loyalty program card, toggle on
Click Edit to open the configuration
Set up Program information:
Program name, Program URL, Description
Add one or more Membership tiers (e.g. Gold, Silver). For each tier you can configure:
Tier name, Tier ID, Tier URL
Benefits: tick Loyalty points and/or Loyalty price
Points earned per dollar spent
Tier requirement — choose one of four types:
Text — free-text description of how to reach the tier
Credit card — name of the credit card required
Monetary amount — minimum spend value + currency
Subscription fee — recurring membership fee, with billing duration and increment
Click Save
Click Preview to see how the rich result will appear on Google
Reference: Google's Loyalty program structured data documentation
Test Google structured data
After turning on a rich result type, validate that the schema is correctly generated using Google's official testing tools.
Schema Markup Validator — validator.schema.org
Enter your URL
Click Run test
You'll see a list of eligible rich results on your page
Click Preview to check how it looks on search results
Rich Results Test - search.google.com/test/rich-results
Enter your URL
Click Test URL
You'll see a list of eligible rich results on your page
Click Preview results to check how it looks on search results
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