# Google structured data

{% hint style="info" %}
**Who can use this feature?**

* This feature is available for all users.
  {% endhint %}

### What is Google structured data

Google uses structured data to understand the content on the page and show that content in a richer appearance in search results, which is called a rich result.

Rich results are experiences on Google surfaces, such as Search, that go beyond the standard blue link.

Some rich results on Search:

<figure><img src="/files/emDVRHAhRr2wzWDBlF7n" alt="Some examples of rich results on Search"><figcaption><p>Some examples of rich results on Search</p></figcaption></figure>

{% hint style="info" %}
Learn more about [Structured data with Google.](https://developers.google.com/search/docs/appearance/structured-data/intro-structured-data)
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### How does this work?

Avada SEO Suite helps to format your contents following Google Structured Data. This helps your content page is eligible for rich results.

In SEO Suite, we help you to set up some main rich results that are crucial for eCommerce store: local business, reviews, shopping, etc.

1. Go to "Google structured data"
2. Click **Preview** to see how your store information will be displayed on Search as rich results
3. Toggle ON
4. Click **Edit** to set up your content. Learn about [Google rich result testing tool.](https://developers.google.com/search/blog/2017/12/rich-results-tester)

{% hint style="info" %}
Features might work differently accross rich results.&#x20;
{% endhint %}

<figure><img src="/files/btlaJnbsdJpbXzCjHdXS" alt=""><figcaption></figcaption></figure>

### Rich results we support <a href="#rich-results-we-support" id="rich-results-we-support"></a>

#### 1. Organization <a href="#id-1-organization" id="id-1-organization"></a>

Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements.

<figure><img src="/files/repwaCIua53QPkQlQgz6" alt="Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. "><figcaption><p>Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. </p></figcaption></figure>

* Go to **Google structured data**
* In the **Organization** card, **toggle on**
* Click **Edit** to set up your content, which includes store information and social network links
* Click **Save**
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/LEny49WlBL6t7QdoO0KH" alt=""><figcaption></figcaption></figure>

**Advanced information (Enterprise plan only)**

We've added advanced organization details for Enterprise users, offering richer schema data for improved visibility.

<figure><img src="/files/6SBlaG8bNZbfkwVcktg3" alt=""><figcaption></figcaption></figure>

Need help with custom schema? Click **Contact Us** to connect with support via chat for quick assistance.

> Reference: [Google's Product structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/product)

#### 2. Review snippet <a href="#id-2-rating--reviews" id="id-2-rating--reviews"></a>

A short excerpt of a review or rating from a review website — usually an average of the combined rating scores from reviewers.

<figure><img src="/files/U4nBHPRPc1rxppUdJTuU" alt="A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers."><figcaption><p>A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers.</p></figcaption></figure>

* Go to **Google structured data**
* In the **Review snippet** card, **toggle on**
* Click **More options** to select a review app to show your reviews. All reviews from the review app will be eligible for the Review rich result.
* Supported review apps: Air Reviews, Judge.me, Growave, Ali Reviews and Loox.
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/764FmmS8jzW35uOZJy5w" alt=""><figcaption></figcaption></figure>

> Reference: [Google's Product structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/product)

#### 3. Product <a href="#id-3-product" id="id-3-product"></a>

<figure><img src="/files/5lRUlGOmG7QkqY1PHvQ5" alt="how products are listed as rich results"><figcaption></figcaption></figure>

Product information displayed in richer ways in search results: price, availability, review ratings, shipping information, and more.

<figure><img src="/files/fUrZN5yQsrCp30fLKpDk" alt=""><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **Product** card, **toggle on**
* Click **Edit** to set your product information
* Click **Save**
* Click **Preview** to see how the rich result will appear on Google

**Product information fields**

* **Offer Schema**: Choose between **Offer** (single offer, one price) or **AggregateOffer** (multiple offers with a price range — useful for products with variants at different prices)
* **Show product's stock status**: Display availability (*in stock*, *out of stock*, *backorder*) in Google search results
* **Show price valid until**: Show an expiration date for the product's current price — useful for flash sales or seasonal discounts
* **Show shipping details**: Display shipping information (cost, delivery time) in Google search results
* **Show return policy**: Display your store's return and refund details in Google search results
* **Exclude on collection pages**: Skip structured data on collection pages to avoid conflicts with other apps or themes that may also inject product schema

<figure><img src="/files/rVZnVmqsvwJjnmwmI94b" alt=""><figcaption></figcaption></figure>

> Reference: [Google's Product structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/product)

#### 4. Breadcrumb <a href="#id-4-breadcrumb" id="id-4-breadcrumb"></a>

A breadcrumb on a page indicates its position in the site hierarchy and may help users understand and explore the site more effectively.

<figure><img src="/files/uH2rzYgdyIYVO5gXe5Py" alt="how breadcrumbs looks like on rich results"><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **Breadcrumb** card, **toggle on**
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/oTKWF7lasrdXvtBedcUY" alt=""><figcaption></figcaption></figure>

> Reference: [Google's Breadcrumb structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/breadcrumb)

#### 5. Local business <a href="#id-5-local-business" id="id-5-local-business"></a>

Show more information about your store — such as address, store location, opening hours — on the search results page.

<figure><img src="/files/EzZqOjvESCNstQkvUbO5" alt="how local business are listed as rich results"><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **Local business** card, **toggle on**
* Click **Edit** to set up store information (store name, address, etc.)
* Click **Save**
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/GbXHkGN0qsaqy8Qo32B0" alt=""><figcaption></figcaption></figure>

**Configuration options**

<figure><img src="/files/9x7TekHP3ddA5qFk0bcO" alt=""><figcaption></figcaption></figure>

**General information**

* **Company name**: Your business or store name as it should appear on Google
* **Image URL**: Direct URL to your store logo or representative image
* **Phone number**: Contact phone number shown in the rich result
* **Business type**: Select the schema type that matches your business (e.g. *AutoBodyShop*, *Restaurant*, *Store*). See Google's [LocalBusiness types list](https://developers.google.com/search/docs/appearance/structured-data/local-business#business-type)
* **Price range**: Indicator of typical price level (e.g. `$`, `$$`, `$$$`)

**Location details**

* **Address**: Full street address of your business
* **GeoLocation**: Coordinates in `latitude, longitude` format (e.g. `20.970634, 105.820044`). Click *How to get the coordinates of a place* if you need help finding them

**Service area** *(optional)*

* Click **Add service area** to specify the geographic areas where your business provides service — cities, regions, or countries. Useful for businesses that serve customers beyond their physical address (e.g. delivery, on-site services)

**Opening hours**

* **Open 24/7**: Always open (no schedule needed)
* **Schedule time**: Set specific opening/closing hours per day of the week

**Apply for**

* **Home page**: Show this schema on your storefront homepage
* **Other pages**: Show this schema on other pages of your store as well

> Reference: [Google's Local business structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/local-business)

#### 6. Frequently asked questions <a href="#id-6-frequently-asked-questions" id="id-6-frequently-asked-questions"></a>

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.

<figure><img src="/files/qunH5lWV9W4bizV9kPkh" alt="how FAQ are listed as rich results"><figcaption></figcaption></figure>

<figure><img src="/files/AzxO52nnrbCfvsk3fVCy" alt=""><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **FAQs** card, click **Add FAQs**
* Select which page you want to add FAQs to by clicking the page title
* In page settings, **toggle on** to make your FAQs eligible for Google Structured Data
* To show your FAQ list on the storefront page, tick **Show FAQs block**
  * If unchecked, your questions are still eligible to show on Google search results but not on the storefront
  * Click **Go to theme editor** to add a FAQ block to your page
  * In the theme editor, click **Add block** to insert the FAQ block in your preferred position, then click **Save**
* You can Add, Edit, and Delete Question–Answer pairs, or reset all to default. Maximum 10 questions per list.

You can also add FAQs to a specific page by:

* Go to **On-page SEO audit**
* Select the page you want to add FAQs to
* Go to **FAQs builder** and do the same setup

<figure><img src="/files/R8WszH1o7VmdOzfdtFhI" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/HHAGYK9EaYs6HHIfU623" alt=""><figcaption></figcaption></figure>

If you're using [Avada FAQs](https://apps.shopify.com/avada-helpdesk?), questions and answers are auto-synced from the app. Change content in Avada FAQs.

> Reference: [Google's FAQ structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/faqpage)

#### 7. Article <a href="#id-7-article" id="id-7-article"></a>

A news, sports, or blog article displayed in various rich result formats — such as the article title and larger-than-thumbnail images.

<figure><img src="/files/fvorpjWgVDP14KVw26Qk" alt="how blog posts are listed as rich results"><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **Article** card, **toggle on**
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/qDMES5wwoD3jxYVYUVPa" alt=""><figcaption></figcaption></figure>

> Reference: [Google's Article structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/article)

#### 8. Loyalty program <a href="#id-8-loyalty-program" id="id-8-loyalty-program"></a>

Showcase your loyalty / membership program in search results — including member tiers, benefits and points earned. Helps loyal customers see "member pricing" and program details directly on Google Search and Shopping, increasing click-through rate for returning customers.

<figure><img src="/files/Dfgs0Escr7xobsv0bFh0" alt=""><figcaption></figcaption></figure>

* Go to **Google structured data**
* In the **Loyalty program** card, **toggle on**
* Click **Edit** to open the configuration

<figure><img src="/files/KNX791j9kniJ0lgEJOtj" alt=""><figcaption></figcaption></figure>

* Set up **Program information**:
  * **Program name**, **Program URL**, **Description**
* Add one or more **Membership tiers** (e.g. Gold, Silver). For each tier you can configure:
  * **Tier name**, **Tier ID**, **Tier URL**
  * **Benefits**: tick *Loyalty points* and/or *Loyalty price*
  * **Points earned** per dollar spent
  * **Tier requirement** — choose one of four types:
    * **Text** — free-text description of how to reach the tier
    * **Credit card** — name of the credit card required
    * **Monetary amount** — minimum spend value + currency
    * **Subscription fee** — recurring membership fee, with billing duration and increment
* Click **Save**
* Click **Preview** to see how the rich result will appear on Google

<figure><img src="/files/vO5l5HkczJPVNyDY7WNn" alt=""><figcaption></figcaption></figure>

> Reference: [Google's Loyalty program structured data documentation](https://developers.google.com/search/docs/appearance/structured-data/loyalty-program)

### Test Google structured data <a href="#test-google-structured-data" id="test-google-structured-data"></a>

After turning on a rich result type, validate that the schema is correctly generated using Google's official testing tools.

1. **Schema Markup Validator** — [validator.schema.org](https://validator.schema.org/)
   1. Enter your URL
   2. Click **Run test**
   3. You'll see a list of eligible rich results on your page
   4. Click **Preview** to check how it looks on search results
2. **Rich Results Test -** [search.google.com/test/rich-results](https://search.google.com/test/rich-results)
   1. Enter your URL
   2. Click **Test URL**
   3. You'll see a list of eligible rich results on your page
   4. Click **Preview results** to check how it looks on search results

<figure><img src="/files/21oNG9tgmxDOMAKQhyz2" alt=""><figcaption></figcaption></figure>


---

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```
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```

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