Hands-on guide to improve on-page product SEO audit score
Discover how to improve your on-page SEO audit scores with Avada SEO Suites as your sidekick with a hands-on walkthrough.
Creating and posting a new product online involves quite a process. From setting prices and uploading product images to adding variants and categorizing products into collections, there's a lot to manage. And just when you think you're done, you realize there's SEO work to tackle too. Wouldn’t it be great to have a helpful sidekick to guide you through the SEO process? That is where the Avada SEO Suites, on-page audit comes into play. Today, we will have a deep dive into how to improve the product SEO audit score in our app as much as possible.
Our app acts as a sidekick, helping you enhance the SEO of your product listings without relying on automatic content generation. We believe in giving you control over this process because:
Automatically generated content can come across as inauthentic to search engines.
Content is king. It’s your product, and your unique touch can make it stand out from the competition.
See the video version here if you want:
Before you start
Our main goal is to improve the product listing as close to a good level (around 80) as possible. We do not need to strictly follow the guidelines to get a good score by doing the following:
Spamming keywords where it is not needed
Inserting internal or outbound links absurdly just to clear the checklist
You can learn more about writing a good product description blog post.
Steps to improve
Choose your product to audit
You can visit our app audit page directly from the product page from Shopify admin via the Shopify Admin link.
Another option is to the SEO audit menu on the left, to visit the On page SEO audit page and look for products with on-page SEO scores that need improvements. In this example, we will try to improve the SEO score for the product STARESSO Plus Portable Espresso Machine
Determine the opportunities
Our current product description from the manufacturer is as follows:
【Barista-Grade Extraction】 Achieve up to 22% gold extraction with 15-20 bars of pressure, delivering rich, creamy espresso that rivals high-end machines. Become a coffee master in seconds.
【Effortless & Stable Brewing】 The top pressure valve design ensures easy and stable extraction. Simply press with your palm, and the silicone pad keeps it steady on any surface for consistent results.
【Premium, Durable Materials】 Crafted with baby-safe silicone and food-grade 304 stainless steel. The aerospace-grade nano-ceramic coating enhances pump durability by three times, ensuring long-lasting performance.
【Compact & Easy to Clean】 The foldable, portable design saves space and is perfect for travel. Each component detaches easily for deep cleaning, maintaining hygiene and convenience.
【Generous Brewing Capacity】 Brew up to 24g of coffee powder, ideal for 1-2 people. Perfect for travel, cars, home, office, and as a gift for coffee lovers. No electricity needed, offering ultimate convenience and versatility.
Looking at the Task to do section on the left we have these problems:
We have not set a main keyword for the product. We will need to determine this.
No main keyword in the meta title or meta description
Our product description needs to be around 150 words to be good.
There are no internal links or outbound links
We have some transition word problems (optional)
Focus mode (optional)
It is recommended to enter the Focus mode for the best editing experience.
Choose the main keyword
In this product, after doing some research, we came up with setting the main keyword as portable espresso machine .
You should find your keyword by using Google Trends or Find keywords functionality from our app where you can see how your targeted keyword is doing, which you should focus on your long-tail or short-tail keyword.
Tackle keyword problems
There are 2 tasks we need to do. We need to make sure that the keywords appear around 2 times in the product description without spamming the keywords. Also, the keywords should appear in the beginning paragraph. We can use ChatGPT to help with this, but our tuning is required to make it as authentic as possible. Here is our next version:
Ever wanted to have your espresso while on a trip, but you cannot find a way to bring along your home coffee machine? What if there is a portable expresso machine that your can bring along to manually extract your own lovely cup of espresso.
Barista-Grade Extraction: Achieve up to 22% gold extraction with 15-20 bars of pressure, delivering rich, creamy espresso that rivals high-end machines. Become a coffee master in seconds.
Effortless & Stable Brewing: The top pressure valve design ensures easy and stable extraction. Simply press with your palm, and the silicone pad keeps it steady on any surface for consistent results.
Premium, Durable Materials: Crafted with baby-safe silicone and food-grade 304 stainless steel. The aerospace-grade nano-ceramic coating enhances pump durability by three times, ensuring long-lasting performance.
Compact & Easy to Clean: The foldable, portable design saves space and is perfect for travel. Each component detaches easily for deep cleaning, maintaining hygiene and convenience.
Generous Brewing Capacity: Brew up to 24g of coffee powder, ideal for 1-2 people. Perfect for travel, cars, home, office, and as a gift for coffee lovers. No electricity needed, offering ultimate convenience and versatility.
With this one, our score went up to 77. But the keyword density is just 1 time. There is still some work to do.
Improve internal, and outbound links
With a 77 audit score, we still have some work to do. We see that we should include some internal links as well on our product listing. But bear in mind, that your internal links can be included in other sections on the product page, which you can add via the Theme editor using the Rich Text block. However, it is best to put it in the product description section.
In this product description, we think that since our product is quite a product that solves a specific problem in life: a portable espresso machine for on-the-go people, or coffee nerds who want to try out a new way to extract coffee.
We came up with the conclusion that our brand needs to build a strong knowledge foundation hub for the customers to read and explore if this brand and product have credibility enough to purchase from. Having a blog covering topics like espresso, coffee beans, and coffee recipes is a must-have. Luckily, we do. So it is best to include the link to your blog in the product description:
Find it hard having a good blogging experience on Shopify admin? Get your blogging dream up and running again with SEOon Blog app with an intuitive, Notion-like editor.
Ever wanted to have your espresso while on a trip, but you cannot find a way to bring along your home coffee machine? What if there is a portable expresso machine that your can bring along to manually extract your own lovely cup of espresso.
Barista-Grade Extraction: Achieve up to 22% gold extraction with 15-20 bars of pressure, delivering rich, creamy espresso that rivals high-end machines. Become a coffee master in seconds.
Effortless & Stable Brewing: The top pressure valve design ensures easy and stable extraction. Simply press with your palm, and the silicone pad keeps it steady on any surface for consistent results.
Premium, Durable Materials: Crafted with baby-safe silicone and food-grade 304 stainless steel. The aerospace-grade nano-ceramic coating enhances pump durability by three times, ensuring long-lasting performance.
Compact & Easy to Clean: The foldable, portable design saves space and is perfect for travel. Each component detaches easily for deep cleaning, maintaining hygiene and convenience.
Generous Brewing Capacity: Brew up to 24g of coffee powder, ideal for 1-2 people. Perfect for travel, cars, home, office, and as a gift for coffee lovers. No electricity needed, offering ultimate convenience and versatility.
Still not so sure if this portable espresso machine is what you need? Please explore for yourself more with our HitCoffee blog on the espresso and coffee maker topics.
With this update, the SEO score is now 85, which is quite a good score. There is no need to go more over this since we are quite good with this. We will continue with the meta title and meta description.
Besides the blog, we can try inserting internal link such as: your shipping policy, carcon emission commitment page, related product collection, etc.
Meta title and meta description
Let's go with custom metadata for this product over the basic meta tag rule option. It is recommended to use AI assistant in our app to generate the meta title and description.
After a bit of tuning, here is our final result:
See the result
Voila! Once things are done, you can test your product on the Meta tags toolkit and wait for Google to index your updated product. It will take some time for Google to crawl your content. So stay tuned, grab a coffee, and move onto the next product that needs improving on on-page SEO.
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