301 and 302 redirect
The difference between 301 and 302 redirect
301 redirect | 302 redirect |
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What is 301? A 301 redirect indicates that a page has been moved to a new location permanently. | What is 302? A 302 redirect indicates that the page redirection is temporary. |
When to use? 301 is recommended when you have to change the URL of a page as it passes most of the ranking power (SEO value) to the redirected page. | When to use? It is often used for situations like a temporary relocation of a webpage's content during maintenance. |
Authority Transfer Nearly all the link juice and existing SEO value from the original URL are transferred to the new URL | Limited Authority Transfer A 302 redirect doesn't pass on as much link equity as a 301. Since the redirect is supposed to be temporary, search engines will still hold the original URL in their index |
Search Engine Indexing Search engines will de-index the old URL and index the new URL as the official source of content. | Search Engine Indexing The original URL remains indexed, and search engines expect it to be back eventually. This might be a disadvantage if the move becomes permanent because the new URL won't benefit fully from the established SEO value of the original URL. |
User Experience A 301 redirect ensures users who have bookmarked the old URL, or clicked on an old link, are seamlessly transferred to the new URL without encountering a 404 error page | User Experience While it prevents users from reaching a dead end, it can be confusing if the redirect remains in place too long, as users and search engines may not understand the temporary intent |
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