# Custom meta tags

> Previously called "Meta tags rule". Your existing rules are preserved with their priorities and conditions.

{% hint style="info" %}
**Who can use this feature?**

* This feature is available for Pro and Enterprise plan users.
  {% endhint %}

Custom meta tags are conditional rules that override your [Default meta tags](/seo-suite-help-center/search-appearance/meta-tags/default-meta-tags.md) for specific groups of pages. Use them when you need different meta content for a subset of your catalog — for example, products tagged "sale", items from a specific vendor, or blog posts by a particular author.

{% hint style="warning" %}
All other pages that don't match any rule will stay the same as your [default content in Shopify.](https://help.shopify.com/en/manual/promoting-marketing/seo/adding-keywords#edit-the-title-and-meta-description-for-a-page)
{% endhint %}

### Where to find it <a href="#where-to-find-it" id="where-to-find-it"></a>

Go to **Search appearance → Meta tags** → select a tab (Product, Collection, or Blog post) → find the **Custom meta tags** card below Default meta tags.

The card contains:

* An **Add rule** button to create new rules
* A table listing all rules for the current tab
* A tip to hover a rule for a live preview on the right

Rules are scoped per tab — rules you create in the Product tab only apply to Product pages, and so on.

### Create a rule <a href="#create-a-rule" id="create-a-rule"></a>

1. Click **Add rule**
2. The rule editor opens with three sections. Fill them in (details below)
3. Toggle the rule **On** at the top of the form
4. Click **Save**

<figure><img src="/files/14KjLz5RQNrYcHyoKmMV" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/ovb9Bdif9CkvzuH6TX20" alt=""><figcaption></figcaption></figure>

#### Section 1 — General settings <a href="#section-1--general-settings" id="section-1--general-settings"></a>

<figure><img src="/files/pApHG7cism85OY5yEui9" alt=""><figcaption></figcaption></figure>

* **Rule name** — a descriptive name for yourself (e.g., "Nike sale products", "Summer collection"). Not visible to shoppers
* **Priority** — a number starting at 0; lower numbers apply first when multiple rules match the same page. Use 0 for most important rules, higher numbers for catch-all rules
* **Auto-disable schedule** — Never (default) or Schedule. See Auto-disable schedule below

#### Section 2 — Content <a href="#section-2--content" id="section-2--content"></a>

<figure><img src="/files/spIGZuW0L6Z0xL7dFmo5" alt=""><figcaption></figcaption></figure>

Enter the **Meta title** and **Meta description** for this rule. The same tools from Default meta tags work here:

* Type `@` in any field to open the variable picker
* Click the `</>` icon to browse variables including custom metafields
* Click **Generate with AI** next to the Meta description label to auto-generate content (costs 1 credit per generation)

See the [variables reference](https://file+.vscode-resource.vscode-cdn.net/Users/hooman/Vibe%20working/Avada/products/avada-seo-suite/userguide/search-appearance/meta-tags/variables.md) for the full list.

#### Section 3 — Display conditions <a href="#section-3--display-conditions" id="section-3--display-conditions"></a>

<figure><img src="/files/zdMM1RmHcgugJLF7Ufr6" alt=""><figcaption></figcaption></figure>

Conditions decide which pages the rule applies to.

1. Choose a logic: **If all of these conditions are true** (AND) or **If any of these conditions are true** (OR)
2. Click **+ Add condition** to add a condition
3. Each condition has three parts: **field + operator + value**

Available conditions depend on the tab:

| Tab            | Fields              | Operators                                  |
| -------------- | ------------------- | ------------------------------------------ |
| **Product**    | Title, Type, Vendor | equals, not equals, contains, not contains |
| **Product**    | Tags, Collections   | contains, not contains                     |
| **Collection** | Title               | equals, not equals, contains, not contains |
| **Collection** | Tags                | contains, not contains                     |
| **Blog post**  | Title, Authors      | equals, not equals, contains, not contains |
| **Blog post**  | Tags                | contains, not contains                     |

**Example rule — Nike sale products**

* Logic: **all**
* Condition 1: Vendor **equals** "Nike"
* Condition 2: Tags **contains** "sale"

Only Nike products that are also tagged "sale" will use this rule.

> A rule with no conditions applies to every page in the current tab. Use this for a catch-all override.

### Auto-disable schedule (Enterprise plan) <a href="#auto-disable-schedule-enterprise-plan" id="auto-disable-schedule-enterprise-plan"></a>

Running a Black Friday, flash sale, or holiday campaign? Auto-disable schedule turns the rule off automatically at a time you choose — no risk of stale sale meta tags lingering on Google after the campaign ends.

1. In the rule's **General settings**, select **Schedule** under Auto-disable schedule
2. Pick the date and time the rule should turn off
3. Save

At the scheduled time, the rule's status flips to **Off** automatically. The rule stays in your list and can be turned back on manually at any time. You'll receive an in-app notification when a rule auto-disables.

Free and Pro plans can only use **Never**. The Schedule option shows an **Enterprise** badge on those plans.

The table paginates at 10 rules per page. Change the page size from the selector at the bottom right.

### How rules compete - priority resolution <a href="#how-rules-compete--priority-resolution" id="how-rules-compete--priority-resolution"></a>

When a page matches multiple rules, the rule with the **lowest priority number** wins. If two rules share the same priority number, the one created first wins (tie-breaker: earliest `Created at`).

#### Example <a href="#example" id="example"></a>

| Rule            | Priority | Condition            | Result on a Nike product tagged "sale" |
| --------------- | -------- | -------------------- | -------------------------------------- |
| "Sale products" | 0        | Tags contains "sale" | ✅ Wins (priority 0)                    |
| "Nike products" | 1        | Vendor equals "Nike" | Doesn't apply (rule 0 already won)     |

**Tip:** use low priority numbers (0, 1, 2) for specific rules with multiple conditions, and high numbers (10, 20) for catch-all rules that should apply last.

Pages that don't match any rule fall through to your [Default meta tags](https://file+.vscode-resource.vscode-cdn.net/Users/hooman/Vibe%20working/Avada/products/avada-seo-suite/userguide/search-appearance/meta-tags/default-meta-tags.md) — or to Shopify's native meta tags if Default is turned off for that tab.

### Condition

#### 1. All/any

* If all conditions are true: This mean your product or collection must match all conditions.
* If any condition are true: This mean your product or collection only need to match at least one condition.

<figure><img src="/files/NkbsSlro5XTvez282rHh" alt="how conditions works in meta tags rules"><figcaption></figcaption></figure>

<figure><img src="/files/oBH5L5Pidlm6NjaBQ9mf" alt="how any conditions works in meta tags rules"><figcaption></figcaption></figure>

#### 2. Basic condition

Contain/Not contain: Checks if a certain piece of text is included in the variables name.

Equal to/not equal to: Check if the variable matches exactly or is different from a specific value.

#### 3. Product rule

* Title: Product title.
* Type: A custom category you create for a product. Check [product type on Shopify.](https://help.shopify.com/en/manual/products/details/product-type)
* Vendor: The source of the products you sell. [Manage vendor info.](https://help.shopify.com/en/manual/products/managing-vendor-info)
* Tags: Product tags. We already list all available tags for your to select faster.
* Collections: That the product belongs to. We already list all available collections for your to select faster.

#### 4. Collection rule

* Title: Collection title
* Tags: Collection tags

#### 5. Blog rule

* Title: Blog title
* Authors: Authors of blog
* Tags: Blog tags


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