Checklist
Avada SEO Suite complete On-page SEO checklist
Last updated
Avada SEO Suite complete On-page SEO checklist
Last updated
Your page doesn't have a meta title.
Meta title, title tag, page title or site name is a website element which appear first in the search results. It tells both search engines and users what the page is about.
Learn more about title with Google.
Meta title on your page is too long or too short.
There's no limit for title length but you should aim your title length between 50-70 characters for optimal display.
With too long or too short title, your page might not look as appealing in search results, which could lead to fewer clicks.
Learn more about title with Google.
You have more than one title in the same page or different pages.
This can confuse search engines, making it unclear which page should rank for a specific keyword, ultimately affecting your site's visibility in search results.
Meta description is the element below the title on the search results.
If often provides a summary of a page's content. This won't help direct with rankings but helps with click through rate.
Description length should be between 150 and 160 characters.
Learn more about meta description with Google.
You should add only one heading 1 (H1 tag) in your page.
Think of H1 like the title on the cover of a book. It helps indicate the only topic of the page to readers and search engines.
For example: In product page, H1 usually is your product name.
In short, using only one H1 per page is recommended because:
It clearly signals the main topic of your page to both readers and search engines.
It creates a clear content hierarchy, improving user experience and readability.
Search engines give special weight to the H1 tag when determining what your page is about.
No internal links found in your page.
Internal links are links that connect different pages within your website.
Internal links act like a roadmap for both users and search engines, guiding them through your website. According to Google's guidelines, internal links help Google discover new content and understand the structure of your site.
No outbound links found in your page.
Outbound links are links from your website that point to external websites.
These links can improve the relevance and authority of your content by showing search engines that you are linking to trusted, high-quality sources.
URLs (Uniform Resource Locators) are the web addresses of your pages.
A clean, well-structured URL helps search engines understand the content of your page and improves user experience.
For example:
Schema markup helps search engines - Google, return more informative results from your website for users.
For example: On a product page, you might use Product schema to highlight details like price, availability, and reviews directly in search results.
We help add structured data to your website that follows the best practices.
Learn more about Google Structured Data.
Main keyword is the keyword that your page content aim at.
It is telling search engines that “This is what this page is about.”
It depends on your SEO strategy. You can use our Keyword research tool to find out your keywords.
Go to "On-page SEO audit", select your page
In the Main keyword, insert your main keyword.
You can add only one main keyword. If you want to add more keywords, use our Keyword research.
Shorter keywords are generally easier to optimize for and more likely to match user queries.
Focus on keywords with 1-4 words. If using longer phrases, consider breaking them into shorter, related keywords.
Understanding keyword density is crucial for balanced SEO.
Too low, and search engines might not recognize your page's focus; too high, and it could be seen as keyword stuffing.
Aim to use your keyword naturally throughout your content, 1 - 1.5% keyword density, including in headings, the first paragraph, and the conclusion.
Search engines also recognize synonyms and related terms. Vary your language to keep the content engaging for readers while still maintaining relevance.
In Onpage audit, go to "Keyword density" -> Click View details and check your keyword density.
If the SEO checklist shows that your keyword density isn't within the 1-1.5% range, but you believe your keyword usage is appropriate, you might consider the following:
Assess Context: Check if the content still flows naturally and provides value to readers. Sometimes, strict adherence to keyword density isn’t as crucial as overall content quality and relevance.
Consider Flexibility: Keyword density guidelines are just one part of SEO. If your content is engaging and relevant, slight deviations from recommended densities can be acceptable.
Including your main keyword in the URL keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Edit your page URL to naturally include the main keyword, ensuring it remains readable and concise.
Using keywords in subheadings keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Add your main keyword to at least one subheading (H2, H3, etc.) where it fits naturally within your content structure.
Including keywords in titles helps search engines understand page content and can improve rankings.
Add your main keyword naturally into the page title, preferably near the beginning.
Using keywords early in your content signals relevance to search engines and readers.
Naturally incorporate your main keyword into the first sentence or paragraph of your content.
Keywords in meta descriptions can improve click-through rates from search results.
Use our meta description tool to include your main keyword naturally in the meta description, while keeping it informative and compelling.
Related keywords are terms that revolve around your main keyword, providing additional context and relevance to your content.
Using related keywords can enhance your content's visibility in search engines by helping them understand the topic more comprehensively.
For example: If your main keyword is "running shoes," related keywords might include "best running shoes," "comfortable running shoes," and "running shoes for flat feet."
Text length refers to the total number of words in your content.
You should aim for at least 600 words to provide value and rank well in search results.
Imagine your visitors jump to your page and see absolutely nothing there. You can think of how high bounce rate is (or disappoint rate).
The longer the text, the more often your keywords will appear in it. The more content there is, the more value it can give to users.
Go to "On-page SEO audit", select your page
In the Content -> Description, insert your content. Make sure it included your main keywords with the with good density.
Feel free to ignore this warning if you believe the current length of your content adequately meets your audience’s
Sentence length refers to the number of words in a sentence. Shorter sentences improve readability and maintain reader attention.
Keep sentences under 20 words to ensure they are easy to read and digest.
Break down sentences longer than 20 words into multiple shorter ones. Vary sentence length for better flow.
Paragraph length refers to the number of characters or words in a paragrap
Keep paragraphs under 150 characters to ensure they are easy to read and digest.
Keep your paragraphs shorter, like those small candy pieces, people can munch through your words easily.
Go to "On-page SEO audit", select your page
In the Content -> Description, dividing your content into parts.
If you believe that paragraph length does not impact your content’s readability, feel free to disregard our warning. Ultimately, you know your audience
Alt text improves accessibility and helps search engines understand images.
A good alt text benefits both users and search engines.
For visually impaired users relying on screen readers, it provides a textual description of the image, enhancing their browsing experience. For SEO, it gives search engines context about your visual content, potentially improving image search rankings.
Use our image alt optimization tool to add descriptive, keyword-rich alt text to all images. Keep it concise and relevant to the image content.
Go to Search appearance -> Image -> Turn on Image alt
Bad URL: www.yourstore.com/product/12345-special-deal-buy-now
Good URL: www.yourstore.com/product/women-sneakers