Checklist
Avada SEO Suite complete On-page SEO checklist
Title tag
Your page doesn't have a title.
Title tag, page title or site name is a website element which appear first in the search results.
Learn more about title with Google.
Title width
There's no limit for title length but you should aim your title length between 50-70 characters.
In "On-page SEO audit", click on the page.
In "Content", edit your title and keep it in a suitable length for search engine results.
Learn more about title from Google.
Duplicate title
Unique titles help distinguish pages and avoid confusion for search engines and users.
Review pages with duplicate titles and create unique, descriptive titles for each page.
Meta description
Meta description is the element below the title on the search results.
If often provides a summary of a page's content. This won't help direct with rankings but helps with click through rate.
Learn more about meta description with Google.
H1 tag
You should add one heading 1 in your description.
Think of H1 like the title on the cover of a book. It helps indicate the page’s topic to visitors and search engines.
For example: In product page, H1 usually is your product name.
Go to "On-page SEO audit", select your page
In the description, click Paragraph -> Heading 1
Type in your heading and change it back to Paragraph for your normal content.
Use of main keyword
Main keyword is the keyword that your page content aim at.
It is telling search engines that “This is what this page is about.”
It depends on your SEO strategy. You can use our Keyword research tool to find out your keywords.
Go to "On-page SEO audit", select your page
In the Main keyword, insert your main keyword.
You can add only one main keyword. If you want to add more keywords, use our Keyword research.
Keyword length
Shorter keywords are generally easier to optimize for and more likely to match user queries.
Focus on keywords with 1-4 words. If using longer phrases, consider breaking them into shorter, related keywords.
Main keyword density
Understanding keyword density is crucial for balanced SEO.
Too low, and search engines might not recognize your page's focus; too high, and it could be seen as keyword stuffing.
Aim to use your keyword naturally throughout your content, 1 - 1.5% keyword density, including in headings, the first paragraph, and the conclusion.
Search engines also recognize synonyms and related terms. Vary your language to keep the content engaging for readers while still maintaining relevance.
In Onpage audit, go to Keyword density -> Click View details and check your keyword density.
Keyword in URL
Including your main keyword in the URL keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Edit your page URL to naturally include the main keyword, ensuring it remains readable and concise.
Keyword in Subheading
Using keywords in subheadings keeps the relevance to search engines and users. Also it helps boosts keyword ranking.
Add your main keyword to at least one subheading (H2, H3, etc.) where it fits naturally within your content structure.
Keyword in title
Including keywords in titles helps search engines understand page content and can improve rankings.
Add your main keyword naturally into the page title, preferably near the beginning.
Keyword in introduction
Using keywords early in your content signals relevance to search engines and readers.
Naturally incorporate your main keyword into the first sentence or paragraph of your content.
Keyword in meta description
Keywords in meta descriptions can improve click-through rates from search results.
Use our meta description tool to include your main keyword naturally in the meta description, while keeping it informative and compelling.
Meta tagsUsing number in title
Numbers in titles can increase click-through rates by making content more specific and appealing.
If applicable, use a relevant number into your page title (e.g: "5 Ways to...", "10 Best...") to boost engagement.
Images and videos
Visual content increases engagement and can improve time on page.
Add relevant images or videos to your content. Use high-quality visuals that complement your text.
Alt text
Alt text improves accessibility and helps search engines understand images.
A good alt text benefits both users and search engines.
For visually impaired users relying on screen readers, it provides a textual description of the image, enhancing their browsing experience. For SEO, it gives search engines context about your visual content, potentially improving image search rankings.
Use our image alt optimization tool to add descriptive, keyword-rich alt text to all images. Keep it concise and relevant to the image content.
Go to Search appearance -> Image -> Turn on Image alt
Text length
You should have around 300 words on your page.
Imagine your visitors jump to your page and see absolutely nothing there. You can think of how high bounce rate is (or disappoint rate).
The longer the text, the more often your keywords will appear in it. The more content there is, the more value it can give to users.
Go to "On-page SEO audit", select your page
In the Content -> Description, insert your content. Make sure it included your main keywords with the with good density.
Sentence length
Shorter sentences improve readability and maintain reader attention.
Break down sentences longer than 20 words into multiple shorter ones. Vary sentence length for better flow.
Paragraph length
Each paragraph in your content should be around 200 words.
Keep your paragraphs shorter, like those small candy pieces, people can munch through your words easily.
Go to "On-page SEO audit", select your page
In the Content -> Description, dividing your content into parts.
Sentence beginnings
Varied sentence structures make content more engaging and easier to read.
Review your content and rephrase sentences that start with the same words or phrases to add variety.
Passive voice
It's recommended that up to 10% of sentences use the passive voice.
Passive constructions are more complex and therefore more difficult to read. Which means bad readability. And readability is very important for SEO.
Use of transition words
Transition words make it easier to read and understand a text. They're one of the key factors to readability.
Some common transition words: and, moreover, also, but, however, therefore, to conclusion, etc.
Internal links - Outbound links
Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl.
Adding internal links keeps visitors clicking through your site, while outbound links show search engines your content connects to quality sites.
Learn more about Link best practices for Google.
URL length
Shorter URLs are easier to read and share, potentially improving click-through rates.
Review your URLs and keep them under 75 characters. Use clear, descriptive words separated by hyphens.
URL analysis
1. No stop word
Common words that connect ideas together to form complete sentences, like: and, or, the.
2. URL character count should be under 250
3. URL slug: should have 2 - 5 words, less than 80 characters
URL slug iss the end part of a URL after the backslash.
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