Checklist

Avada SEO Suite complete On-page SEO checklist

Title tag

Your page doesn't have a title.

Title tag, page title or site name is a website element which appear first in the search results.

Learn more about title with Google.


Title width

There's no limit for title length but you should aim your title length between 50-70 characters.

  • In "On-page SEO audit", click on the page.

  • In "Content", edit your title and keep it in a suitable length for search engine results.


Meta description

Meta description is the element below the title on the search results.

If often provides a summary of a page's content. This won't help direct with rankings but helps with click through rate.

Learn more about meta description with Google.


H1 tag

You should add at least one heading 1 in your description.

Think of H1 like the title on the cover of a book. It helps indicate the page’s topic to visitors and search engines.

For example: In product page, H1 usually is your product name.

  1. Go to "On-page SEO audit", select your page

  2. In the description, click Paragraph -> Heading 1

  3. Type in your heading and change it back to Paragraph for your normal content.


Use of main keyword

Main keyword is the keyword that your page content aim at.

It is telling search engines that β€œThis is what this page is about.”

It depends on your SEO strategy. You can use our Keyword research tool to find out your keywords.

  1. Go to "On-page SEO audit", select your page

  2. In the Main keyword, insert your main keyword.

You can add only one main keyword. If you want to add more keywords, use our Keyword research.


Text length

You should have around 300 words on your page.

Imagine your visitors jump to your page and see absolutely nothing there. You can think of how high bounce rate is (or disappoint rate).

The longer the text, the more often your keywords will appear in it. The more content there is, the more value it can give to users.

  1. Go to "On-page SEO audit", select your page

  2. In the Content -> Description, insert your content. Make sure it included your main keywords with the with good density.


Paragraph length

Each paragraph in your content should be around 200 words.

Keep your paragraphs shorter, like those small candy pieces, people can munch through your words easily.

  1. Go to "On-page SEO audit", select your page

  2. In the Content -> Description, dividing your content into parts.


Passive voice

It's recommended that up to 10% of sentences use the passive voice.

Passive constructions are more complex and therefore more difficult to read. Which means bad readability. And readability is very important for SEO.


Use of transition words

Transition words make it easier to read and understand a text. They're one of the key factors to readability.

Some common transition words: and, moreover, also, but, however, therefore, to conclusion, etc.


Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl.

Adding internal links keeps visitors clicking through your site, while outbound links show search engines your content connects to quality sites.


URL analysis

1. No stop word

Common words that connect ideas together to form complete sentences, like: and, or, the.

2. URL character count should be under 250

3. URL slug: should have 2 - 5 words, less than 80 characters

URL slug iss the end part of a URL after the backslash.

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