# Instant page
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**Who can use this feature?**
* This feature is available for all users.
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### What is Instant Page?
Instant Page is a speed optimization feature that preloads page content before users click on links. This creates a faster browsing experience by reducing the time it takes for pages to load after a user clicks.
Instant Page works by preloading HTML content in the background when a user hovers over a link.
### Why Instant Page?
When visitors browse your store, Instant Page preloads the linked pages they're likely to visit next. This creates a seamless browsing experience by:
* Eliminate waiting time between page loads
* Create an instant response when customers click links
* Improve core web vitals metrics
### How to set up Instant Page
1. Go to **Speed up customization**"
2. **Turn on** Instant page
3. If you don't want to apply Instant page to a specific page, enter URL in Ignore URLs
4. Click **Save**
In some scenario, you may not want to preload links such as: "/account/logout", which causes the customer account to be logged out. These special links are already handled by our app, we will only load links that matter.
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```
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