Intro
Why store speed matters
A slow store quietly costs you sales and search rankings. Avada Images & Page Speed Up exists to fix that — making your store load faster from the theme code down to every image.
- Slow pages hurt conversion rates: visitors leave before they buy.
- Page speed and Core Web Vitals are Google ranking factors.
- Large, uncompressed images are the single biggest reason most stores load slowly.
- Tuning theme code and optimizing every new image by hand is slow and inconsistent.
How speed helps your store
Speed isn't a nice-to-have. It's the difference between a visitor who buys and one who bounces.
- Higher conversions: faster pages keep visitors engaged and moving toward checkout.
- Better search rankings: Google rewards fast-loading pages with stronger positions.
- Stronger Core Web Vitals: optimizing images and scripts improves LCP, FCP, and CLS — the metrics search engines watch.
- Solid mobile experience: most shoppers are on mobile, where every kilobyte counts most.
- More image search traffic: clean alt text helps your product photos surface in image search.
What the app does for you
Everything in the app works toward one goal — a faster store:
| Tool | What it does |
|---|---|
| Speed up | Optimize JavaScript, CSS, fonts, and scripts, and control how pages load |
| Image optimizer | Compress images without losing quality and clean up alt text |
| Speed audit | Run an on-demand scan to find what's slowing your store and how to fix it |
| Analytics | Track your real Speed Score and Core Web Vitals over time |
| Speed expert | Have a specialist optimize your store for you (Expert plan) |
Get more assistance
If you have any further concern, search your topic on this page (hit Ctrl K for quick search) or look through our Frequently Asked Questions.
Our Customer Success team also offers 24/7 assistance via live chat.