🏃 Instant page

What is Instant page?

When customers hover over a link, they almost always click it. Instant page uses that moment to quietly load the page in the background. By the time they actually click, the page is ready to go — feeling instant.

This is especially noticeable on product cards, menu items, and "Learn more" links.

Why use Instant page?

Near-instant navigation — the next page is already loaded by the time customers click.
Smoother shopping — most noticeable on product cards, menus, and "Learn more" links, where browsing speeds up.
Higher engagement — faster page transitions keep customers clicking deeper into your store.
Safe by design — risky links (like logout) are automatically skipped.

⚙️ How to use Instant page

Step 1: Open Self-optimize

Go to Speed up → Self-optimize.

[Screenshot: Speed up page with Self-optimize tab open]

Step 2: Turn on Instant page

Turn on Instant page.

[Screenshot: Instant page toggle switched on]

Step 3: Apply to your theme

Click Speed up now and pick a theme to apply changes.

[Screenshot: Speed up now button and theme selection modal]

📌 Merchant Notes

Instant page knows to skip risky links (like logout) so it doesn't trigger anything by accident.
Always click Speed up now after turning this on to apply the changes.
The effect is most noticeable on product cards, menu items, and "Learn more" links.
This feature requires the Pro or Expert plan.
For an overview of all optimization features, see Speed up.

Lazy Load (Images)Asset Image Optimization