Changelog
What's new in Avada Product Feed, newest first.
November 2026
Faster App Pages
Pages in the app load faster and no longer jump around while they load, on desktop and on mobile.
Turn on UTM tags per channel in Settings > UTM tracking. Every product link your feeds send then shows up in Shopify Analytics by channel and feed. Open the report from Settings, the feed page or the feed list. A feed can use its own tags or turn them off.
Switch From Another Google App
Set a custom Feed label to take over products another app (such as Google & YouTube) already sends to Merchant Center, without losing their history. Google supplements can now add data to an existing data source, or let the app host the file.
Localize an Existing Meta Catalog
Send localized or supplementary data to the Meta catalog you already use. Set an ID mapping so the IDs match the ones in that catalog.
Other Improvements
- Barcode (GTIN) issues now say what is wrong with the number and how to fix it.
- Various fixes in the feed form, the product table and Catalog sync.
October 2026
Catalog Sync — Every Sync From Shopify on One Page
See and run every sync from Shopify on the new Catalog sync page. Markets, Products, Metafields, Translations and Feed files each have their own card with a status and a Sync now button. Set an automatic schedule, and hide or show many metafields at once.
Google Feeds in More Countries
Pick several countries for one Google feed in the Countries field. The same products show in every country you add, so you don't need one feed per country.
Create an XML feed for Pinterest, Bing or any other channel that reads a feed link. Copy the link into that platform. No account connection needed.
Send your products to ChatGPT Ads. Connect your OpenAI Ads Manager API key and the app uploads the feed after each sync, or copy the feed link into Ads Manager yourself. See the result of the last upload on the feed page.
Set one Google category for a whole product type, collection or Shopify category in Optimize → Category mapping. Click Suggest with AI to fill the groups that have no category yet.
Connect your TikTok Business account and create a TikTok feed like a Google or Meta one. The app creates the catalog (or uses one you have) and links your feed to it. Choose how often TikTok collects the file, and see TikTok's approval status for each product.
CSV Rules — Edit Feed Values in Bulk
Fill in a CSV file or a Google Sheet with values like custom labels, product type or brand, preview the matched products, and import. Each import is saved as a template you can edit or re-upload later.
Tell us what to build next, inside the app. Vote on ideas from our team, like requests from other merchants, and post your own.
Attribute Templates
Save the Attributes setup of a feed as a template, then apply it to another feed or use it when you create one. Click Suggest with AI to get a first draft built from your store's real product data.
Notifications on the Dashboard
A Notifications button on the Dashboard shows what's new in the app, with a count of unread news and a link to learn more.
Other Improvements
- New Create feed form with General, Products and Attributes tabs, and a Documentation card with guides for each channel.
- A simpler feed list: Feed, Products, Status, Health and Last sync, plus a button that opens the feed in Google Merchant Center or Meta Commerce Manager. Status counts approved and disapproved products.
- The product details window now has two columns, with the Offer ID, Edit in Shopify and View in GMC (or View in Meta) at the top right.
- Export CSV in More action downloads the products of a feed. The file now includes a variant ID column.
- Product links follow the market and language of the feed.
- Syncs only rewrite products that changed, so they run lighter.
- Redesigned rule window, template preview and feed picker on Optimize.
- Copy feed URL now opens a window that shows the feed URL.
September 2026
Set conditions once to exclude products, keep only some products, or fill a field such as a custom label automatically. Rules can also check product metafields.
Google and Meta collect your feed file on the schedule you pick. One button on the feed page now syncs your products from Shopify and rebuilds the file.
Open a feed to see what share of its products are ready, which issues hold the rest back, and how many products each issue affects. Click an issue to filter the product table. Click Rescan to refresh the score and approval status without a full sync.
See the full errors Google Merchant Center reports for each product, with a link to how to fix them.
Other Improvements
- Onboarding screens now open with illustrations.
- The MCP Server page opens each AI assistant's connector settings for you, and fills in the server URL for Claude.
- A main Meta feed can now pick its country.
- The Dashboard puts what needs doing first, with clearer cards and setup illustrations.
August 2026
Create country and language feeds that change price, availability, title or description for each market on top of your main Meta catalog. Use an existing catalog, add supplement feeds that send extra attributes, or host the feed file only and attach it in Commerce Manager yourself.
Design product images with badges and overlays in the template editor, preview them on your real products, and apply them to your catalog. A feed can send the designed image to the channel.
Connect AI assistants such as ChatGPT, Claude or Gemini to your store through the app's MCP Server, so they can read and manage your feeds for you. Approve each one on a permission screen, and disconnect it at any time.
The Dashboard now shows at a glance whether your feeds are healthy. The feed list uses one Health column, and each product issue has its own row with how to fix it. Errors returned by Google are shown apart from issues the app predicts before sending.
Other Improvements
- Pick several collections for one feed.
- Feed prices use the currency of each market.
- The Facebook channel is now called Meta in the app.
- One card in Settings for every connected platform account.
- Create feed says why it's greyed out when you reach your feed limit.
- A Copy feed URL button sits in the feed's title bar.
- Every feed is published on the daily sync.
- Manage feed keeps your tab and page when you go back.
- The layout holds together in a narrow Shopify admin window.