Create a feed
Create a feed once and the channel picks up your products on a schedule, for the market you sell in. Every channel uses the same form.
Pick a channel
A feed is your product list for one channel and one market. Each channel has its own guide with every field:
| Channel | In the app | Guide |
|---|---|---|
| Publishes to Google Merchant Center | Google Shopping feed | |
| Meta | Publishes to Meta Commerce Manager | Facebook & Instagram feed |
| TikTok | Publishes to a TikTok Ads catalog | TikTok feed |
| ChatGPT Ads | CSV file for OpenAI Ads Manager | ChatGPT Ads feed |
| Any platform | XML file for TikTok, Pinterest and more | Any platform feed |
Connect Google, Meta or TikTok in Settings first, so the app adds the feed to your account for you.
Steps
The replay shows Google. Other channels follow the same steps.
Choose a channel
Go to Manage feed and click Create feed. In Choose a sales channel, click the channel.
Fill in General
- Feed name: only you see it, like "Google Shopping - US".
- Feed type (Google and Meta): keep Primary for your main feed.
- Fetch frequency and Fetch time: when the channel collects the file. Choices differ by channel.
- Target market (Google): Countries, Language and Currency, from your Shopify Markets.
Choose products
On the Products tab, pick All products, Specific collections or Specific products. Under Variants, pick All variants or First variant only. Add optimize rules here if you need them.
Create the feed
Check the Attributes tab. The app fills the common fields for you. Click Create feed. The feed's page opens and the first sync starts.
Check the channel
Follow approval on the feed page. The channel collects the file at your fetch time.
Feed types
| Type | What it does | Channels |
|---|---|---|
| Primary | Puts your products on the channel. Start here | All |
| Localize | Local price and stock for one country, or translated title and description for one language | Meta |
| Supplement | Adds details, like GTIN or material, to products already listed | Google, Meta |
Add a localize or supplement feed from Add override feed in a feed's row menu on Manage feed.
A feed's type is fixed once it's created, and so are its main country, language and currency. To reuse a setup, use Duplicate.
FAQs
Will creating a feed change my Shopify products?
No. The app only reads your products.
Do I need one Google feed per country?
No. Add every country that shares the feed's language and currency in Countries. Create another feed for a different language or currency.
How fast do changes reach the channel?
At the next fetch time. Click Update feed on the feed's page to rebuild the file sooner.
Changelog
- October 2026: New ChatGPT Ads and TikTok channels.