Create a feed
Click Create feed (from the Dashboard, the Manage feed page, or the onboarding wizard) to open the feed form. The form has three tabs — General, Products, and Attributes. Fill them in, then click Create feed to save.
General
Name the feed and set the market it targets.
- Feed name (required) — a name you'll recognize (customers never see it), e.g. "Google Shopping – US" or "Holiday catalog".
- Country, Language, Currency — the market this feed is for. These come from your Shopify Markets, so pick the combination you actually sell to.
Create a separate feed for each market you sell in. Duplicate an existing feed (from the row menu) to set up a new market quickly.
Products
Choose which products go into the feed.
Which products:
- All products — every product in your store.
- Specific collection — only products in a collection you choose.
- Specific products — a hand-picked list.
Which variants:
- All variants — send every variant as its own item.
- First variant only — send just one item per product.
Attributes
Map your Shopify product data to Google Merchant Center attributes. Fields are organized into groups:
| Group | Examples |
|---|---|
| Product details | Title, Description, Link, Brand |
| Product images | Image link |
| Price, condition & availability | Price, Condition, Availability |
| Product identifiers | GTIN, MPN |
| Marketing methods | Promotions and related fields |
| Labels | Custom label 0–4 (for organizing campaigns) |
| Apparel product details | Color, Size, Gender, Age group, Material |
| Additional details | Extra optional attributes |
| Shipping & returns | Shipping and return settings |
Map the fields that apply to your catalog. Google requires a core set (such as Title, Link, Price, and Availability) — the app's built-in validation flags anything missing before you sync.
Save
Click Create feed to save. You'll land on the feed's details page, where you can Sync to push products to Google.
Feed limit. If you're on the free plan and already have a feed, you'll see "You've reached your feed limit". Contact the team to unlock more feeds.