Create a feed for any platform
Instead of uploading a spreadsheet to every platform you sell on, give each one a single link to your products. The app hosts the file and rebuilds it for you.
An Any platform feed is an XML file in the Google Shopping format, kept online at a fixed link. Paste the link into any platform that accepts a feed link, like a TikTok catalog, Pinterest Catalogs or Microsoft Merchant Center. Selling on Google or Meta? Use a Google feed or a Meta feed to get approval results in the app.
Steps
Pick Any platform
Go to Manage feed and click Create feed. In Choose a sales channel, click Any platform.
Name the feed
On the General tab, enter a Feed name, like "Pinterest - US". Only you see it. Under Target market, pick a Language and a Currency. There is no country to pick: the feed uses your store's main market.
Choose products
On the Products tab, choose All products, Specific collections or Specific products, then All variants or First variant only. Auto exclude keeps out-of-stock products out of the file. The Attributes tab is filled in for you. Click Create feed.
Copy the feed URL
The feed page shows Building your feed from your catalog…. When the file is ready, Copy feed URL turns on. Click it and you'll see Feed URL copied.
Check the file
Paste the link in a browser tab. You'll see one item for each product or variant, with its id, title, link, image link, availability and price.
Paste into your platform
In your platform's catalog settings, add products from a link (often called a scheduled feed or data feed URL), paste the link and set it to fetch daily.
The file rebuilds when you sync your catalog and click Update feed, or every day once scheduled auto-sync is on for your store. The platform picks up changes at its next fetch. Approval results show in that platform, not in the app.
FAQs
Which platforms can read this feed?
Any platform that accepts a Google Shopping feed link, like TikTok catalogs, Pinterest Catalogs and Microsoft Merchant Center. If a platform only takes uploads, save the file and upload it, but it won't update on its own.
Why does my file have fewer products than my store?
Out-of-stock products, inactive products and products with critical issues are left out. Open the feed page and click Excluded to see them.
Does the link change when I edit the feed?
No. The link stays the same for the life of the feed. Deleting the feed breaks it on every platform that uses it.
Can I use one link on several platforms?
Yes. Create another feed only when a platform needs a different language, currency or product set.
Changelog
- October 2026: Any platform feeds get their own Any platform tab in Manage feed.