Feed details
See what blocks each product in a feed and fix it in a few clicks, instead of digging through Merchant Center or Commerce Manager.
Steps
- Open the feed: go to Manage feed and click a feed name. At the top: Update feed (rebuild the file with your latest products), View in GMC (View in Commerce Manager on Meta), More action (Duplicate feed, Export CSV, Delete feed) and Copy feed URL. The Feed health card shows the share of products ready to approve and the top issues. Click an issue's product count to filter the table to it.
- Filter Disapproved: on the Products tab, click Disapproved (Rejected on Meta). Other tabs: Approved, Limited, Pending and Excluded (Active, Hidden, Pending, Excluded on Meta). Use search and filters (Availability, Issues, Issue type, Fix type) to narrow the list.
- Read the issue: click the product. The right column shows Errors from Google Merchant Center (what the channel reported, with Learn more) and Predicted by the app pre-check (what the app expects before review).
- Exclude and save: fix the flagged field on the left, or tick Exclude this product from the feed. Click Save. Fields like the product page URL and price come from Shopify; change them with Edit in Shopify.
- Check Excluded: the tab counts update. An excluded product moves to Excluded. Click Update feed so Google or Meta gets the change at its next fetch.
Edits here change the feed only, never your Shopify product. Save keeps them in the app; Update feed sends them.
To act on many products, tick them and use Bulk edit, Exclude or Include. Each row's menu has View & edit and Exclude from feed or Include in feed. Out-of-stock products are held back automatically and come back when restocked.
The other tabs hold the feed's settings: Target (Basics, Destination, Market), Conditions (which products and variants, optimize rules, auto exclude) and Attributes (which Shopify field fills each channel field). Activities lists recent runs with When, Type, Result, Updated and Issues.
FAQ
I fixed a product. Why is it still Disapproved?
The channel hasn't reviewed it yet. Click Update feed after saving, wait for the review, then hover the Feed health ring and click Rescan.
What is the difference between Update feed and Rescan?
Update feed rebuilds the file Google or Meta collects. Rescan only loads their latest approval results.
Why can't I include an out-of-stock product?
Out-of-stock products are held back automatically, so you don't pay for ads shoppers can't buy from. Restock it in Shopify and it returns at the next sync.
To let AI rewrite titles and descriptions for the whole feed, see AI optimize.
For every issue Google can report, see Fix product issues.
Changelog
- October 2026: Opening an issue from the Dashboard's Top issues lands on the Products tab filtered to that issue.