Create a Facebook & Instagram feed

Create one Meta feed and your products land in a Meta catalog, which powers your Facebook and Instagram shops and ads.

Steps

1. Choose Meta. Go to Manage feed, click Create feed, then pick Meta in Choose a sales channel.

2. Name the feed. On the General tab:

   • Feed name: your own label, like "Meta Catalog - US". Shoppers never see it.
   • Feed type: keep Primary - hosts a file your catalog fetches.
   • Meta catalog: pick a catalog you already use, or Create a new catalog. A new catalog takes the feed's name.
   • Fetch frequency and Fetch time: when Meta collects the file. Daily, Hourly or Weekly, in your store's time zone.

   There is no market to pick. A main Meta feed uses your store's primary market.

3. Choose products. On the Products tab, choose All products, Specific collections or Specific products, then All variants or First variant only. Auto exclude keeps out-of-stock products and products with critical issues out of the file.

4. Create the feed. Click Create feed. You see Feed created, and the feed page builds the file and syncs it to Meta. Products show as Pending until Meta reviews them.

5. Check Commerce Manager. Click View in Commerce Manager. Under Data sources, your feed shows as Avada Product Feed Api - [feed name] on the schedule you chose. After Meta's next scheduled fetch, your products show as items in the catalog.

Status in the app

The feed page reads Meta's verdict for each product: Active, Hidden, Pending, Rejected or Excluded. Fix rejections in Fix product issues.

Fix product issues

Find them. Open the feed. On the Products tab, click Rejected. The Checks column lists each product's issues. Filter with Issues, Issue type or Fix type (Edit in Shopify or Manual fix). Two extra badges can sit next to a status: Needs attention (Meta found a minor problem) and Image failed (Meta couldn't load the image).

Click a product, or choose View & edit. The issues list has two parts:

• Errors from Meta Commerce Manager: what Meta reported, in its own words.
• Predicted by the app pre-check: what the app expects Meta to flag. Fix these before Meta reviews the product.

Fix them. Pick one:

• One product, this feed only: edit the field in the product window, then click Save.
• The product itself is wrong: click Edit in Shopify, fix it there, then click Update feed on the feed page.
• Leave it out: tick Exclude this product from the feed, or choose Exclude from feed in the row menu.

Meta sees the fix at its next fetch, then reviews the product again. To load the latest result, hover over the Feed health ring and click Rescan.

Issue	What to do
Missing description	Add one to the product in Shopify
No brand, GTIN or MPN	Set Brand in the feed's Attributes tab, like your vendor or store name
Description has web code, like <p> or &amp;	Paste it as plain text in Shopify
Description in all capitals	Rewrite it in sentence case
Image failed or Missing product image	Check the image opens in a browser, then upload it again in Shopify
Missing or zero price	Set a price above 0 in Shopify
Price outside 0.50 to 10,000	Set a price in that range in Shopify
Out of stock	Restock in Shopify. The product comes back on its own
Title is over 200 characters	Shorten it in Shopify or in the product window

Out-of-stock products and products with a critical pre-check issue can't be included by hand. Fix the reason first.

Localize or supplement an existing catalog

Watch the replay in the FAQ.

Already have a Meta catalog, filled by another app or by hand? Send local prices, translations or extra attributes to it. You don't need a new catalog. Its main feed and your running ads stay as they are.

1. Click Create feed and pick Meta. Set Feed type to Localize or Supplement.
2. Set Applies to to Existing Meta catalog, then pick the catalog.
3. Set ID mapping so it gives the IDs the catalog already uses. In Commerce Manager, open one product under Catalog > Products and check its Content ID. Mix fixed text with variables to match. For abc123_44012345678901, type abc123_ before the Variant ID chip.

FAQ

Which catalog should I pick?

The one your ads already use, so they keep working. Pick Create a new catalog only if you're starting fresh.

Why don't my products show in Commerce Manager yet?

Meta collects the file on its schedule, not the moment you save. Products appear after the next fetch, then Meta reviews them. Click Update feed on the feed page to rebuild the file after big changes.

Commerce Manager shows fewer products than my store. Why?

Out-of-stock products and products with critical issues are held back. They come back on their own once fixed or restocked. Check the Excluded tab on the feed page.

Can I show local prices or translated text?

Yes. In the feed's row menu on Manage feed, click Add override feed. Choose Country - price & availability or Language - title & description.

Will the feed change my Shopify products?

No. The app only reads your products.

Changelog

• September 2026: Every Meta feed is a hosted file that Meta fetches on the schedule you set.