Manage feed — Overview
The Manage feed tab lists every product feed you send to Google Merchant Center. From here you create new feeds, and open, edit, duplicate, sync, or delete existing ones.
The feed table
Each row is one feed. The columns are:
| Column | Description |
|---|---|
| Feed | The feed's name. Click it to open the feed's details. |
| Type | How products are selected — all products, a collection, or specific products. |
| Target | The market the feed is built for (country / language / currency). |
| Products | How many products are in the feed. |
| Status | The feed's current state. |
| Account | The Merchant Center account the feed is connected to. |
| Sync time | When the feed was last synced. |
Use the search, sort, and filter controls above the table to find a feed quickly.
Creating a feed
Click Create feed at the top right. This opens the feed form with three tabs — General, Products, and Attributes. See Create a feed for a full walkthrough.
Empty state. Before you have any feeds, the page shows "Create your first product feed" with a single Create feed button.
Row actions
Open the ⋯ menu on any feed row for:
- View in GMC — open this feed in Google Merchant Center.
- Edit — change the feed's settings.
- Duplicate — create a copy to tweak (handy for a new market).
- Edit collection — only for feeds built from a specific collection.
- Delete — remove the feed.
To act on several feeds at once, select their checkboxes and use the bulk Delete action.
Deleting a feed
When you delete a feed, a confirmation dialog appears with a checkbox:
Also delete its products from Google Merchant Center
- Leave it unchecked to remove the feed from the app but keep the products live in Merchant Center.
- Check it to also remove those products from Google.
Optimization tips
Click Optimization tips in the header to open a Feed optimization tips panel — quick best-practice advice for getting more products approved.
Warnings you might see
Banners appear at the top of the page when something blocks syncing:
- Google isn't connected — connect it in Settings.
- No Merchant Center account selected — pick one in Settings.
- Website not verified — verify your domain in Merchant Center (see Getting started).
Plans and limits
On the free plan you can create 1 feed. To create more, contact the team to unlock a higher limit.
The upgrade prompt reads: "Contact us to get up to 5 feeds and 500 products for your store."
Next steps
- Create a feed — the General / Products / Attributes form
- Feed details & products — sync, and fix disapproved products