Track feed traffic with UTM tags
Turn on UTM tracking once, and Shopify Analytics shows which channel and feed each visit came from.
Steps
- Turn on channel: go to Settings > UTM tracking and turn on the switch for the channel, for example Google. Its badge changes from Off to On. Every channel starts Off.
- Create feed: in Manage feed, click Create feed and pick the channel. On the Attributes tab, Product page on your online store shows Advanced: link URL parameters with On and the tags from Settings.
- Save feed: click Create feed. The new feed opens and sends its product links with the tags.
Want different tags? Click Edit on the channel row in Settings to change the parameters. Google starts with country, currency, utm_source=google, utm_medium=shopping, utm_campaign=feed-<country>-<currency> and utm_content=avada_feed.
- Check product link: open the feed and click a product. Product page URL ends with the UTM tags.
- Open report: click UTM report at the top of the feed page, or the chart icon on the feed's row in Manage feed. Pick Traffic (sessions) or Checkout & conversion.
- Read report: Shopify Analytics opens in a new tab, filtered to
utm_content = avada_feedfor the last 30 days. Each row shows a channel, campaign and country.
To change one feed only, open Advanced: link URL parameters on that feed and save. Reset to Settings brings back the channel's tags. Saving an empty list sends plain links for that feed.
FAQ
Do I need to set anything in Google Ads or Meta Ads Manager?
No. The tags are added to the product links in your feed. If you already add UTM tags in your ads, use one place only, so the two sets don't clash.
Why do country and currency do nothing on my store?
They only take effect when that market is active in Shopify Markets.
Why are my checkout numbers lower than in Google Ads or Meta?
Shopify counts a checkout only when it happens in the same visit. Ad platforms count conversions over a longer window. Shopify Analytics also shows new visits about 10 minutes late.
Changelog
- November 2026: UTM tracking added. Turn it on per channel in Settings, change it per feed, and open UTM report in Shopify Analytics.