Create a Google Shopping feed

Create one Google feed instead of adding products to Merchant Center by hand. The app adds it to your Merchant Center account, and Google picks up your latest prices and stock on the schedule you choose.

Steps

1. Choose Google. Go to Manage feed, click Create feed, then click Google.
2. Fill in General. Type a Feed name you'll recognise, like "Google Shopping - US". Keep Feed type on Primary - hosts a file Merchant Center fetches. Pick Fetch frequency (Daily, Weekly or Monthly) and Fetch time, in your store's time zone. In Target market, check Countries, Language and Currency. They come from your Shopify Markets.
3. Choose products. On the Products tab, choose All products, Specific collections or Specific products, then All variants or First variant only. Auto exclude keeps out-of-stock products and products with critical issues out of the feed. The Attributes tab fills the Google fields for you, so most stores only check it.
4. Create the feed. Click Create feed. You'll see Feed created, and the feed page shows Syncing products to Google. When it's done, products show as Pending until Google reviews them. Back on Manage feed, the new feed shows its product count.
5. Check Merchant Center. Click View in GMC. The feed is a data source named Avada Product Feed Api - [your feed name]. Google fetches the file at your fetch time, then reviews each product. Approval isn't instant.

Follow the results on the feed page and fix rejections in Fix product issues. Nothing changes in your Shopify store.

Good to know

• One feed has one language and one currency. Add more Countries only if they share them. Otherwise create another feed.
• You can't change the feed type or main country after saving. Use Duplicate feed to copy a setup.
• Changes reach Google at the next fetch. Click Update feed on the feed page to rebuild the file sooner.
• Price, sale price and stock always come from Shopify.

Switch from another Google app

Watch the replay in the FAQ.

Moving from another app, like Shopify's Google & YouTube app? Your products keep their approval and history in Merchant Center, as long as Google sees the new feed as the same products.

1. Set the feed label. Create a Google feed as in Steps. In Feed label (optional), type the old source's label. In Target market, keep the same Language. The label can't be changed after you create the feed.
2. Wait for the first fetch. Merchant Center adds your Avada source with the same label and joins it to the products you already have. While both sources run, products show Item uploaded through multiple feeds. That's normal, and your ads keep running.
3. Turn off the old source. Once all your products come from the Avada source, delete the old source in Merchant Center or uninstall the old app. The warning goes away, and each product keeps its history.

A different label or language creates new products in Merchant Center instead. Two of your Avada Google feeds can't use the same label and language.

Only want to add data, not replace the old feed? Create a Google feed with Feed type set to Supplement - add product attributes to a feed, then choose A data source in Merchant Center. In Data source to supplement, pick the old app's source (click Refresh if it's missing), and keep ID mapping matching the IDs in that data source. Pick None - just host the file to only host the file and add its URL as a supplemental source in Merchant Center yourself.

Fix product issues

Find them. Open the feed. On the Products tab, click Disapproved (blocked) or Limited (shows, with warnings). The Checks column lists each product's issues. Filter with Issues, Issue type or Fix type (Edit in Shopify or Manual fix).

Click a product, or choose View & edit. The issues list has two parts:

• Errors from Google Merchant Center: what Google reported, in its own words.
• Predicted by the app pre-check: what the app expects Google to flag. Fix these before Google reviews the product.

Fix them. Pick one:

• One product, this feed only: edit the field in the product window, then click Save.
• The product itself is wrong: click Edit in Shopify, fix it there, then click Update feed on the feed page.
• Leave it out: tick Exclude this product from the feed, or choose Exclude from feed in the row menu.

Google sees the fix at its next fetch, then reviews the product again. That can take up to 3 business days. To load the latest result, hover over the Feed health ring and click Rescan.

Issue	What to do
Missing title or Missing description	Add it to the product in Shopify
Missing brand	Set Brand in the feed's Attributes tab, like your vendor or store name
Missing GTIN or MPN	Add the barcode in the product's Barcode field in Shopify
Barcode has the wrong length or check digit	Retype it from the packaging: 8, 12, 13 or 14 digits only
Missing product image	Add an image to the product in Shopify
Missing or zero price	Set a price above 0 in Shopify
Out of stock	Restock in Shopify. The product comes back on its own
Title is over 150 characters	Shorten it in Shopify or in the product window
Missing product category	Set Google product category in the Attributes tab
Apparel: missing color, size, gender or age group	Fill it in the Attributes tab or the product window

Out-of-stock products and products with a critical pre-check issue can't be included by hand. Fix the reason first.

FAQ

How long until my products show on Google?

Google collects your feed at the next fetch time, then reviews new products. Google says reviews usually take up to 3 business days. Products show as Pending until then.

Merchant Center shows 0 products for my feed. Is something wrong?

Usually not. Google hasn't fetched the file yet. Check again after your fetch time. Still 0 a day later? Check that your website is verified in Merchant Center.

Why are some products excluded?

Auto exclude holds back out-of-stock products and products with critical issues, like a missing description or image. Open the feed page, click Excluded, and fix the reasons under Feed health.

Will the feed change my Shopify products?

No. The app only reads your products. Edits in the feed never change Shopify.

Changelog

• November 2026: Set a Feed label on a new Google feed to take over the products of another app's data source, like Google & YouTube.
• September 2026: Every Google feed is now a file Merchant Center fetches on the schedule you pick with Fetch frequency and Fetch time.