Google Search Console
See which keywords bring people to your store, how many of them click, and where you rank. Connect once and the data sits in the app, next to the tools that fix it.
Before you start
Your domain must already be a verified property in Search Console, under the Google account you sign in with. We read properties you own, we don't create or verify them for you.
Never used Search Console? Add and verify your domain at search.google.com/search-console (opens in a new tab) first. See Site Verification.
Connect
Open the page
Go to Indexing and open the Google Search Console card.
Sign in with Google
Pick the account that owns your property and allow the Search Console permission. Without it we can't read your data.
Choose your property and click Connect
We mark the property matching your domain as Best match. Open the dropdown to pick a different one.
Domain property or URL-prefix? Google treats sc-domain:yourstore.com and https://yourstore.com/ as separate properties with separate numbers. A Domain property covers every version of your site, so pick that one when you have it.
Seeing No verified site yet? Your account has no verified property for this domain. Click Open Search Console, add and verify it there, then come back and click Check again.
Your search performance
Two filters control everything below them: date range (7 days, 28 days, 3, 6, 12 or 16 months, or custom) and search type (Web, Image, Video).
Four cards summarise the period, each compared against the period before:
- Total clicks: times people clicked through to your store from Google.
- Total impressions: times your store appeared in results, clicked or not.
- Avg CTR: share of viewers who click. Of 1,000 impressions, 2% CTR means 20 clicks.
- Avg position: your average spot in results. Lower is better, 1 is the top.
The chart below plots clicks and impressions day by day, with a faded line for the previous period.
Search Console data is typically 2 to 3 days behind. That's Google, not the app. Just connected and seeing Google is preparing your first data? Nothing is wrong, the numbers arrive on their own.
Break the numbers down
The table under the chart splits the same period five ways. Every tab shows clicks, impressions, CTR and position, sorts by any column, and pages through the results.
| Tab | What it answers |
|---|---|
| Queries | Which search terms bring people to your store |
| Pages | Which pages earn the traffic |
| Countries | Where your shoppers search from |
| Devices | Mobile, desktop or tablet |
| Search appearance | Which rich result types you show up as |
Queries with many impressions but few clicks are the quickest win: people see you and scroll past. Fix the title and description in Meta tags.
AI insights
The numbers tell you what happened. AI insights tells you what to do about it.
The panel reads your search data and returns three to eight cards, problems first, then opportunities. Four show at once — Show all opens the rest. Most cards give you a button straight to the page that fixes the finding: sitemaps, site verification, instant indexing, robots.txt, on-page audit, SEO checklist, AI meta title, AI meta description, meta tags, broken URLs, internal links, image alt text or structured data. A card has no button when the fix belongs in your Shopify admin — writing a new product or blog post, for example. Click X to dismiss a card.
AI only suggests. Nothing changes in your store until you open the page and do it yourself.
What you may see instead of cards:
- We need a few more days of data. AI needs at least two weeks of data, about four to be reliable. A progress bar shows how far along you are.
- No issues to fix right now. Your latest data looks healthy.
- See what to fix, ranked by impact. You're on Free. Upgrade to Pro or Enterprise to unlock it.
The first analysis covers your last 28 days. After you change the date range or search type, click Refresh insights, top right of the panel, to update the cards for the new range. The line under the heading names the days the cards cover.
Sitemaps
The Sitemaps section shows every sitemap Search Console has for your property: when it was submitted, when Google last read it, its status, and how many pages it found.
Click Add sitemap, enter the path (for example sitemap.xml) and Submit. Shopify creates /sitemap.xml for every store automatically, so submit that one if you're not sure. Row actions let you Resubmit to Google or remove a sitemap.
Removing a sitemap only removes it from Search Console. Nothing is deleted from your store, and you can submit it again anytime.
More sitemap options in Sitemap Generator.
Switch property or disconnect
Own several properties? Click the property name next to the page title and pick another. No need to disconnect.
Disconnect (top right) stops reports and AI insights showing in the app. Nothing changes in your Google account: your site stays verified and you can reconnect anytime.
If something looks off
- Access needed. The app was revoked on Google's side. Click Reconnect Google account and sign in again.
- We couldn't load your Search Console data. Usually temporary, your connection is still active. Click Retry.
- No data for this period. Google has nothing for that range yet. Try a longer range or check back in a few days.