Meta tags

Meta tags provide information for search engines to understand the content and relevance of a webpage.

What is it?

Meta tags provide information for search engines to understand the content and relevance of a webpage. The two most important meta tags — meta title and meta description — are the elements that appear for your store in Google search results, and they directly influence whether a shopper clicks your page or a competitor's.

How meta tags appear on Google

Every search result in Google is made up of three visible parts — and two of them come from your meta tags:

• Meta title — the clickable blue headline
• Meta description — the short summary below the title

Why meta tags matter

• Higher click-through rate (CTR): well-written meta tags stand out among competing search results and attract more clicks
• Better SEO ranking: Google uses the title as a ranking signal. Relevant, keyword-rich titles help your page rank for the right searches
• Brand consistency: meta tags control how your store is represented on Google. Without them, Google writes its own descriptions, which may not reflect your brand voice

How Avada manages meta tags

Shopify gives you one meta title and description per page, which means setting them manually for a store with hundreds of products is impractical. Avada SEO Suite solves this with two layers that work together in one screen under Search appearance → Meta tags:

• Default meta tags — a template with dynamic variables applied to every page of a type (all Products, all Collections, or all Blog posts). Available on all plans.
• Custom meta tags — conditional rules that override the default for specific groups of pages (e.g., Nike products, items on sale). Available on Pro and Enterprise plans.

Meta tags you set up in Avada SEO Suite will replace your default content (Search engine listing in Shopify (opens in a new tab)) when you create a product, collection, or blog.

Priority order

1. Custom meta tags in SEO Audit — set directly on a specific page from the SEO Audit detail view
2. Custom meta tags rule — with the lowest priority number that matches the page
3. Default meta tags — the template for that page type
4. Shopify's native meta tags — if Default is off and no rule or SEO Audit override matches

Multi-language meta tags

This feature lets you create meta tags for different languages, making your website's meta titles and descriptions responsive to all languages of your site.

For example, if your store supports English, Spanish, and French, you can set up different meta tags for each language.

We don't offer automatic translation for meta tags. You need to add the content for each language manually.

This ensures that search engines display the most relevant meta information based on the visitor's language and helps:

• Better SEO: Search engines show the right meta tags for each language. This helps your store rank higher in search results.
• Better user experience: Visitors see meta titles and descriptions in their language. This makes your store look professional and easy to understand.
• More clicks: Users are more likely to click your store link if they see it in their language.

The list of languages available for setting up meta tags are published languages in your Shopify store.

How to check your languages of your store: In Shopify Admin, click Settings → Language and set up your languages.

Learn more about managing languages in Shopify (opens in a new tab).

How to check multi-language meta tags

• Go to your site
• Right click → click Inspect
• In Elements, check <title> and <meta name="description"
• Change website's language and check <title> and <meta name="description" again

How to test meta tags on search results

• Go to metatags.io (opens in a new tab)
• Enter a website link you want to check
• Press Enter to get your results

Plan comparison

Feature	Free	Pro	Enterprise
Default meta tags	✅	✅	✅
Custom meta tags rules	—	✅	✅
Multi-language meta tags	—	✅	✅
Auto-disable schedule	—	—	✅
AI generate (per month)	—	100	1,000