Overview
Learn how our SEO audit analyzes your site's performance with clear, actionable insights to improve your search rankings
What is SEO Audit?
The SEO audit is a crucial step for your success in the world of SEO.
An SEO audit checks how well your website is doing.
It points out what's working well, what you need to make better, or fix to show up more in search results and get more visitors naturally.
How does SEO Audit help you?
After analyzing your website, we give out your website's SEO Score and SEO checklist based on 3 criteria: performance, accessibility, content.
An SEO Score from 0-20 is very bad, from 21-30 is poor, from 31-80 is medium, and above 80 is excellent.
- Performance Score measures how quickly your website loads.
- Accessibility Score indicates how easy it is for search engines to find and understand your website's content.
- Content Score evaluates the quality, relevance of your website's content and how eligible it is for SEO.

Here are some standout features of the Avada SEO Checklist:
- Task List: A comprehensive set of specific SEO-related tasks to optimize your website.
- Task Prioritization: Tasks are grouped by importance into Issue, Improvement and Good result.
- Guidance Information: Detailed instructions with each task, explaining the steps and their purpose.
- Regular Updates: Reflects the latest changes in search algorithms and SEO strategies.
- Completion Check: A fixed item moves to Good result after you rescan it.
- Result Tracking: Integrated tools to check website performance post-optimization.
- Diverse Optimization Support: Covers various SEO dimensions, including content, pages, images, and links.
How to get your website audit?
Step 1: Open your SEO checklist
Open the checklist in one of these ways:
- On the app's Home page, in SEO Score, click View checklist
- Or go to SEO Audit in the app menu, then click Open on Shop SEO checklist
Step 2: Sync your store data and scan
The meta title, meta title length, meta description, meta description length, noindex content and image alt checks cover every page of your store, so the app needs a copy of your store data before it can scan them.
- If you're new to the app, the checklist stays dimmed until you sync. In Overall score, click Sync now.
- If you haven't scanned your store for a while, click Rescan in Overall score to sync your store data again.

On large stores the sync can take a few minutes. When it finishes, the app scans your store and the checklist updates automatically. If the sync doesn't finish, click Try again. If it keeps failing, contact us.
Step 3: Follow your checklist
Your checklist has three kinds of tasks by importance:
- Issue: Fix these first, as they might hurt how well your site does in search results.
- Improvement: Work on these to make your site better and do well in search rankings.
- Good result: These are what you're doing right. Keep an eye on them when you update your site.
For every issue, we provide you detailed information and a call-to-action button that helps you to fix it. Fix all your issues, then come to improvements one-by-one.

Can all the issues be fixed automatically?
No, they can't. We can fix automatically some issues but we need you check through each issue to make sure you've got the problem and how we solve it.
And some issues require actions that are unique for your store.
Step 4: Re-scan your website
To check one item after fixing it, click Rescan on that item. Only that item is checked again, so you see the result faster than a full re-scan. For the six items that use your store data, Rescan syncs only what has changed since the last sync, then checks the item again. If you rescan the same item again too soon, the app asks you to wait a moment before trying again.

To check all items at once, for example after fixing several of them, re-scan your whole store: in Overall score, hover over the score and click Rescan. This also updates your overall SEO score. Each re-scan syncs your store data again before scanning, so changes made outside the app, in Shopify admin or another app, are counted too.
