Default meta tags

Set up meta tags faster and more consistently across your store with a single template per page type.

Previously called "Meta tags basic". Your existing settings are preserved.

Default meta tags let you set a single template that applies to every page of a type — all Products, all Collections, or all Blog posts — with dynamic variables. Instead of writing a unique meta title and description for each product manually, you define the format once and let the app fill it in with dynamic data for every page.

If you need a different meta title or description for one specific page, use Custom meta tags details.

Where to find it

Go to Search appearance → Meta tags. The screen has three tabs at the top — Product, Collection, Blog post. Each tab contains a Default meta tags card.

Homepage meta tags are not configured here. Go to Shopify Admin → Online Store → Preferences to set the homepage title and description.

Set up a template

Default meta tags editor

Select the tab for the page type you want to configure (Product, Collection, or Blog post)
Turn on the Default meta tags toggle
Enter a template in the Meta title field (e.g., {{ product.title }} - {{ shop.name }})
Enter a template in the Meta description field
Watch the Google preview panel on the right update in real time
Click Save

Repeat for the Collection and Blog post tabs to cover your whole store.

Insert variables with @

Type @ anywhere in the meta title or description field to open the variable picker. Pick a variable from the list and it's inserted at the cursor — no need to remember the exact syntax.

You can also click the </> icon on the right side of any field to browse the full list of available variables, including Shopify custom metafields.

See the full variables reference for everything you can use.

Tips for a good template

Include the page-specific variable (e.g., {{ product.title }}, {{ collection.title }}) so every page has unique content
Add your store name with {{ shop.name }} for brand recognition
Keep titles around 50–60 characters — Google truncates longer titles in search results
Keep descriptions around 140–160 characters — enough room for a benefit, a CTA, and a keyword
Avoid keyword stuffing — Google may ignore an unnatural description and generate its own from page content

Save and verify

After saving, open a product, collection, or blog page on your storefront and check the result:

Right-click the page → Inspect → look for <title> and <meta name="description"> in <head>
Or paste the URL into metatags.io (opens in a new tab) to preview how it will appear on Google

If a page doesn't use your default template, check whether a Custom meta tags rule is overriding it — rules always take precedence over Default.

Multi-language templates

If your store is published in multiple languages, use the language selector at the top right of the Meta tags screen to switch. Each language has its own Default templates — you'll need to write (or AI-generate) them separately for every language.

Languages must first be published in Shopify Admin → Settings → Languages to appear in the selector.