# Step-by-step guide

### ✅ Compress images

#### What is it?

We help compress and resize all images on your websites while keeping image quality stay the same.

#### Why it matters?

Faster-loading product images improve user experience and reduce bounce rates, leading to higher conversions during the BFCM rush.

Especially, during BFCM, most of shoppers are on mobile and using data. Optimized images bring out the best shopping experience for all users.

#### How to compress images?

* In Avada SEO Suite, go to **Image optimization**<br>

  <figure><img src="/files/By5i8E3AkoJhLdqH79Bw" alt=""><figcaption></figcaption></figure>
* In Settings, customize your settings for image optimization. You can select image quality compression (eg: 92% of the original quality), select to optimize which images<br>

  <figure><img src="/files/NkMEYX8fGgXYyHJcwUkL" alt=""><figcaption></figcaption></figure>
* Click Optimize now to start compressing images<br>

  <figure><img src="/files/EkgLaFUv8jjoe2rlGBbV" alt=""><figcaption></figcaption></figure>

You can also compress your images before uploading to your site by our compress image tool.

{% content-ref url="/pages/g0MPAE9AffDMSpF9ZvpE" %}
[Compress image tool](/seo-suite-help-center/image-optimization/compress-image-tool.md)
{% endcontent-ref %}

### ✅ Speed up performance

#### What is it?

We help optimize your store's overall performance to handle high BFCM traffic by our[ Advanced Speed up tools](/seo-suite-help-center/site-speed-up/speed-up-custom-mode.md).

#### Why it matters?

While shopping, noone wants to see the loading icon spinning like forever.

Faster sites rank higher in search results and provide a better user experience, crucial for converting BFCM traffic into sales.

#### How to speed up?

* In Avada SEO Suite, go to Speed up<br>

  <figure><img src="/files/dPWLp7Weh9kbk2dUA9oX" alt=""><figcaption></figcaption></figure>
* Select speed up mode.\
  Basic, Turbo, Rocket - auto modes, which are recommended for all users. <br>

  <figure><img src="/files/CEfLADL63vuF8dwBFdLO" alt=""><figcaption></figcaption></figure>
* Click **Speed up now**.

We'll create a copy of your store to speed up without risk. You can preview and check your speed-optimized store before going live.

You can also set up your own speed up settings with custom modes.

{% content-ref url="/pages/qzorDrxqFaGxfKlNxLFX" %}
[Speed up - custom mode](/seo-suite-help-center/site-speed-up/speed-up-custom-mode.md)
{% endcontent-ref %}

### ✅ Fix 404 links

#### What is it?

We help detect 404 links and remove them by redirecting them to new destination URL.

In 404 link managers, you can set up automated redirect and custom redirect.

* Automated redirect: This helps auto detect and redirect 404 pages to new URL.
* Custom redirect: This helps redirect specific 404 pages to new URL

#### Why it matters?

A 404 link (page not found) is generally not good for SEO for several reasons:

1. User experience: When visitors encounter a 404 page, it can lead to frustration and a poor user experience, which may cause them to leave your site
2. Link equity: If other sites are linking to a page that returns a 404 error, you're losing potential link equity (or "link juice") that could benefit your site's overall SEO.
3. Indexing issues: Too many 404 errors can signal to search engines that your site has quality or maintenance problems, potentially affecting your overall search rankings.

#### How does it work?

1. Go to "Broken link manager"
2. In Auto-redirect, click **Edit.** This will help auto-redirect 404 links to new links.
3. **Temporary redirect**: This helps redirect 404 pages to new URL temporarily. SEO value won't be transferred to new URL. This helps improve user experience when directing 404 link to new URL temporarily.\
   **Permanent redirect (301)**: This helps redirect 404 pages to new URL permanently. SEO value will be transferred to new URL. Learn more about [301](https://docs.avada.io/seo-suite-help-center/other-features/broken-link-manager/301-and-302-redirect).\
   \
   Set up destination links for 404 links.

<figure><img src="/files/NVccZFBGny07Zj0uk9Jl" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/2jkLRkinRAWcnpSEOlxY" alt=""><figcaption></figcaption></figure>

Learn more about 404 links.

{% content-ref url="/pages/UPSWOuZA1yJnIWbQ9n5v" %}
[Broken link](/seo-suite-help-center/other-features/broken-link.md)
{% endcontent-ref %}


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