Step-by-step guide
BFCM SEO Boost 2024: 4 Steps to skyrocket your holiday sales
✅ Compress images
What is it?
We help compress and resize all images on your websites while keeping image quality stay the same.
Why it matters?
Faster-loading product images improve user experience and reduce bounce rates, leading to higher conversions during the BFCM rush.
Especially, during BFCM, most of shoppers are on mobile and using data. Optimized images bring out the best shopping experience for all users.
How to compress images?
In Avada SEO Suite, go to Image optimization
In Settings, customize your settings for image optimization. You can select image quality compression (eg: 92% of the original quality), select to optimize which images
Click Optimize now to start compressing images
You can also compress your images before uploading to your site by our compress image tool.
Compress image tool✅ Speed up performance
What is it?
We help optimize your store's overall performance to handle high BFCM traffic by our Advanced Speed up tools.
Why it matters?
While shopping, noone wants to see the loading icon spinning like forever.
Faster sites rank higher in search results and provide a better user experience, crucial for converting BFCM traffic into sales.
How to speed up?
In Avada SEO Suite, go to Speed up
Select speed up mode. Basic, Turbo, Rocket - auto modes, which are recommended for all users.
Click Speed up now.
We'll create a copy of your store to speed up without risk. You can preview and check your speed-optimized store before going live.
You can also set up your own speed up settings with custom modes.
Speed up - custom mode✅ Fix 404 links
What is it?
We help detect 404 links and remove them by redirecting them to new destination URL.
In 404 link managers, you can set up automated redirect and custom redirect.
Automated redirect: This helps auto detect and redirect 404 pages to new URL.
Custom redirect: This helps redirect specific 404 pages to new URL
Why it matters?
A 404 link (page not found) is generally not good for SEO for several reasons:
User experience: When visitors encounter a 404 page, it can lead to frustration and a poor user experience, which may cause them to leave your site
Link equity: If other sites are linking to a page that returns a 404 error, you're losing potential link equity (or "link juice") that could benefit your site's overall SEO.
Indexing issues: Too many 404 errors can signal to search engines that your site has quality or maintenance problems, potentially affecting your overall search rankings.
How does it work?
Go to "Broken link manager"
In Auto-redirect, click Edit. This will help auto-redirect 404 links to new links.
Temporary redirect: This helps redirect 404 pages to new URL temporarily. SEO value won't be transferred to new URL. This helps improve user experience when directing 404 link to new URL temporarily. Permanent redirect (301): This helps redirect 404 pages to new URL permanently. SEO value will be transferred to new URL. Learn more about 301. Set up destination links for 404 links.
Learn more about 404 links.
Broken link manager✅ Reach 80+ SEO score
What is it?
We help you audit every each pages on your websites including: Product, Collection, Blogs/articles and other pages.
Each page is given a SEO score and a checklist of what you're doing good and what you need to improve.
Why it matters?
The more SEO score, the more eligible for SEO your content is.
Higher SEO scores boost search rankings, driving more traffic to your store.
Optimized content improves user experience, increasing engagement and conversions. During BFCM, this means more visibility and sales potential.
How does it work?
Go to "SEO audit"
Select a product page you want to audit
Check SEO score and fix your issues and other improvements. Follow our checklist to get higher SEO score.
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