301 and 302 redirect
The difference between 301 and 302 redirect
| 301 redirect | 302 redirect |
|---|---|
| **What is 301?**A 301 redirect indicates that a page has been moved to a new location permanently. | **What is 302?**A 302 redirect indicates that the page redirection is temporary. |
| **When to use?**301 is recommended when you have to change the URL of a page as it passes most of the ranking power (SEO value) to the redirected page. | **When to use?**It is often used for situations like a temporary relocation of a webpage's content during maintenance. |
| Authority TransferNearly all the link juice and existing SEO value from the original URL are transferred to the new URL | Limited Authority TransferA 302 redirect doesn't pass on as much link equity as a 301. Since the redirect is supposed to be temporary, search engines will still hold the original URL in their index |
| Search Engine IndexingSearch engines will de-index the old URL and index the new URL as the official source of content. | Search Engine IndexingThe original URL remains indexed, and search engines expect it to be back eventually. This might be a disadvantage if the move becomes permanent because the new URL won't benefit fully from the established SEO value of the original URL. |
| User Experience A 301 redirect ensures users who have bookmarked the old URL, or clicked on an old link, are seamlessly transferred to the new URL without encountering a 404 error page | User Experience While it prevents users from reaching a dead end, it can be confusing if the redirect remains in place too long, as users and search engines may not understand the temporary intent |