Avada Affiliate Marketing
Conversions
Approve or Deny Conversions

Approve or Deny Conversions

Every new conversion arrives in Pending status. You decide whether to:

  • Approve — the affiliate earns the commission. It will be paid out next payout cycle.
  • Deny — the affiliate earns nothing on this order.

You can approve/deny one at a time, or in bulk (see Bulk Actions).

Why review before approving?

Auto-approval would make your life easier but is risky. Common reasons to deny:

  • Fraud — the affiliate placed the order themselves to collect commission (self-referral).
  • Duplicate / test orders — the affiliate is testing things, not real sales.
  • Return risk — customer has a history of returning everything.
  • B2B / wholesale order — your affiliate program may not cover these.
  • Gift card orders — you may exclude gift-card-only orders.

Most merchants review conversions 1–2x a week. Active programs can build up quickly — use bulk actions if you have many to process.

Approving one conversion

  1. Go to Conversions.
  2. Click the Pending card at the top to filter.
  3. Find the row you want to approve.
  4. Click the icon in the Actions column (tooltip: Approve).

The row's status badge changes to Approved (green). Commission is now locked and waiting to be paid.

The affiliate receives an email: "Your commission of $X on Order #XXXX is approved" (if email notifications are on).

Denying one conversion

  1. Same page, same row.
  2. Click the icon (tooltip: Deny).
  3. Status badge changes to Denied (red). Commission = $0.

The affiliate receives an email: "Commission on Order #XXXX was not approved" with an optional reason you can set in email settings.

Changing your mind

If you approved or denied by mistake, the row exposes an Undo action (the curved-back arrow icon) that reverts the row to Pending so you can choose again.

Once a conversion is Paid, you cannot change it — the row is locked. To handle a disputed paid commission, issue a refund in Shopify; the app will create a Refund adjustment row that nets out at the next payout — see Refund Handling.

How long should I wait before approving?

A good default is 1–2 weeks after order creation. This gives you time to see if the customer returns the order — denying after a return is easier than clawing back a paid commission.

Some merchants approve immediately for trusted affiliates (influencers on contract) and hold back on approval for unknown affiliates until the order ships.

What happens if I never approve?

Pending conversions sit forever unless you take action. They do not auto-approve. The affiliate can see them in their portal (in the Pending tab) but they do not count toward the affiliate's balance.

If you want to clear old pending conversions in bulk, use Bulk Actions.

Viewing an order from the conversion

Each conversion row links to the Shopify order. Click the Order ID (e.g. #1234) to open the order in Shopify Admin in a new tab. This is the fastest way to verify details before approving.

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