How to write a Review request email that converts?
What is a review request email
Whether you're a newcomer or a season pro, email is a strategic channel in not only nudging for a post-purchase review, but also in engaging your customer proactively.
Let's dive into some pocket knowledge:
A review request email is a brief, focused message designed to encourage customers to leave feedback about a product or service they’ve recently purchased.
A well-crafted review request email should be engaging, simple, and make it easy for customers to respond.
Effective subject lines spark interest and curiosity, encouraging customers to open and engage.
Why do people open your review request emails?
To craft a a r eview request email that works, you should get to know your audience first. Most importantly, you learn why do people open your emails.
Source: blog.hubspot.com
Because they know who it is from
Sixty-four percent of subscribers (opens in a new tab) say that their biggest reason to open an email is the because of who it is from.
This is much more important than your subject line, offer, intro paragraph, and expected length. The reason for this is very simple: people can tell from past experiences if your emails are worth opening or not.
- If someone signs up for a lead magnet, they’ll expect (and likely open) your email with the lead magnet because the subject line directly mentions it.
- If someone buys something from you, they’ll expect a transactional email like an order confirmation or receipt, which they’ll probably open.
- If your email newsletter hints at an upcoming announcement, you can build excitement so more people open your announcement email.
Because your subject line promises them something or makes them curious
Thirty-five percent (opens in a new tab)of email recipients open email based on subject line alone, according to Convince and Convert.
That makes it one of the most important factors to consider when it comes to increasing your open rates.
If your subject line promises them things they want, like a special discount code, they’re more likely to open your email.
Because you send emails at the right time
23.8 percent of all email opens (opens in a new tab) occur during the first hour of delivery. After 24 hours, there is less than a 1 percent chance that your email will be opened and read.
This means even if you have the best subject line, you diminish your chances of your message being seen and opened if you send it at the wrong time.
According to more than 10 studies (opens in a new tab), Tuesday is the weekday with the highest average open rates of about 18 percent.
During the day, the highest open rate is in the evening (after 8 p.m.), and then in the afternoon (4 p.m. to 8 p.m.).
Source: Experian (opens in a new tab)
Major problems with review request emails
- Low Open Rates: One common issue with review request emails is low open rates. This often stems from unappealing subject lines that fail to capture attention or timing that doesn’t align with when customers are most likely to engage with their inboxes.
- Low Conversion Rates (CR): Another challenge is low conversion rates, where customers open the email but don’t take action to leave a review. This can result from complex processes, unclear calls to action, or insufficient motivation for the recipient to respond.
How can you practice improving review request emails performance
1. Start with subject line to combat open rate
A well-crafted email subject line is crucial for several reasons. It serves as the initial point of contact between the sender and the recipient.
Make sure your review request is:
- Short: Typically around 61-70 characters, or up to 10 words, a subject line with this length can capture attention quickly while conveying the email’s purpose.
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Emotional: Mixpanel found (opens in a new tab) that being appreciative and including nice words such as “thank you,” “thanks,” “please,” or “sorry” helps you increase open rates to 22.98%
On the other hand, being demanding will decrease your open rates.
For example: when using exclamation points, Mixpanel sees a fall in open rates to 10.92 percent.
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Narrowed down who you’re talking to: Try to make use of these variables to make your request more relevant and resonant!
Tips: If someone buys something from you, they’ll expect a transactional email like an order confirmation or receipt
{{customer\_name}}: this makes the email is for him{{order\_id}}: this relates to the customer's recent actions
- Asking a question: Open up the dialogue with your audience and leave room for them to wonder what they’ll see when they open your email.
- Rewarding: If you make people feel special, with exclusive rewards they will appreciate it more. That’s why it is a smart idea to use words like “VIP,” “exclusive,” and “invitation."
- Simplified: You can save the buyer's effort in submitting a review (which results in a higher willingness to submit reviews.
Fortunately, Interactive emails can help with this. Try using Interactive email for a higher conversion rate, up to 59%.
Staff-picked subject lines that works perfectly, pick one and try:
"How was your purchase (Order #{{order_id}})? Leave a quick review!""Share your thoughts on Order #{{order_id}}!""Loved your purchase? Tell us with a review of Order #{{order_id}}!""Help us improve—leave feedback for Order #{{order_id}}!""Your opinion on Order #{{order_id}} matters! Leave a review today.""What did you think of Order #{{order_id}}? Write a review in 1 minute!""Tell us about your experience with Order #{{order_id}}—quick review request."
2. Optimize a flexible schedule that satisfy you audience
If you happen to sell globally, it's crucial that you set a matching sending time with customers' regions.
Please also rest assured that your delay is ideal, refer to the proven scheduling below:
It's advisable to send the reviews request:
- 10 days after fulfillment
- 5 days after delivery
Edit timing to send review request that can convert more efficiently (opens in a new tab)
3. Combat low conversion rates with rewarding discount
Customer will be willing to submit a feedback if you provide something in exchange. These coupons can also ignite new purchases
Offer at least 15% discount for photo reviews and 10% discount for text reviews to enhance your conversion by additional 39%. Explore this powerful feature here.
Conclusion
In summary, crafting effective review request emails is crucial for building trust and increasing engagement. By focusing on personalization, compelling subject lines, and a simple process, you can boost response rates. With Air Reviews, you have the tools to automate and refine your strategy for maximum impact.